What color is #781EC2?

#781EC2 is a medium, vivid violet. In RGB it is rgb(120, 30, 194), and in HSL hsl(273, 73%, 44%).

Is #781EC2 accessible as text?

On white, #781EC2 has a contrast ratio of 7.60:1 (passes WCAG AA for body text); on black it is 2.76:1 (fails). For text placed on #781EC2, use white for the best readability.

What is the closest Tailwind color to #781EC2?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #781EC2?

#781EC2 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #68C21E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #781EC2 below.

Is #781EC2 good for buttons?

#781EC2 works well for buttons and highlights, but use white text on #781EC2 — black text only reaches 2.76:1, below the 4.5:1 needed for normal-size labels.

Is #781EC2 the same as CSS darkviolet?

No — #781EC2 is not the CSS named color darkviolet, but darkviolet (#9400D3) is the closest CSS named color.

#781EC2 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #781EC2

Not just a swatch — here's how #781EC2 works with other colors. Named schemes with #781EC2 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #781EC2 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #781EC2 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9855E1

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #781EC2 Secondary #8E79AD Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #781EC2 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #781EC2 Secondary #E86B6B Accent #F49548 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #781EC2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 16/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 88/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #781EC2

For UI

For branding

For interior

For fashion

People also use #781EC2 with

Ultramarine Byzantine Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #E4D3F1 for cards and hover fills. Tint 80

Avoid beside #AF1EC2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #781EC2 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #781EC2;
  --color-base-rgb: 120 30 194;
  --color-base-oklch: oklch(47.5% 0.228 302.7);
  --color-50: #F8F1FD;
  --color-100: #ECDBFA;
  --color-200: #D9B9F4;
  --color-300: #BC88E7;
  --color-400: #9F5DD5;
  --color-500: #813ABB;
  --color-600: #65338E;
  --color-700: #4A2A65;
  --color-800: #321F42;
  --color-900: #201528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F1FD',
    100: '#ECDBFA',
    200: '#D9B9F4',
    300: '#BC88E7',
    400: '#9F5DD5',
    500: '#813ABB',
    600: '#65338E',
    700: '#4A2A65',
    800: '#321F42',
    900: '#201528',
  },
}

$base: #781EC2;
$base-ink: #FFFFFF;
$base-50: #F8F1FD;
$base-100: #ECDBFA;
$base-200: #D9B9F4;
$base-300: #BC88E7;
$base-400: #9F5DD5;
$base-500: #813ABB;
$base-600: #65338E;
$base-700: #4A2A65;
$base-800: #321F42;
$base-900: #201528;
$base-hover: #60189B;
$base-subtle: #D7BCEC;

{
    "color": {
        "base": {
            "value": "#781EC2",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F1FD",
                "type": "color"
            },
            "100": {
                "value": "#ECDBFA",
                "type": "color"
            },
            "200": {
                "value": "#D9B9F4",
                "type": "color"
            },
            "300": {
                "value": "#BC88E7",
                "type": "color"
            },
            "400": {
                "value": "#9F5DD5",
                "type": "color"
            },
            "500": {
                "value": "#813ABB",
                "type": "color"
            },
            "600": {
                "value": "#65338E",
                "type": "color"
            },
            "700": {
                "value": "#4A2A65",
                "type": "color"
            },
            "800": {
                "value": "#321F42",
                "type": "color"
            },
            "900": {
                "value": "#201528",
                "type": "color"
            }
        }
    }
}

Palettes built on #781EC2

Color Lab

Pairs with #781EC2

UI roles & guardrails

In real applications

Scales

Every model

Export