What color is #78260A?

#78260A is a dark, vivid brown. In RGB it is rgb(120, 38, 10), and in HSL hsl(15, 85%, 25%).

Is #78260A accessible as text?

On white, #78260A has a contrast ratio of 10.09:1 (passes WCAG AA for body text); on black it is 2.08:1 (fails). For text placed on #78260A, use white for the best readability.

What is the closest Tailwind color to #78260A?

The nearest Tailwind CSS token is orange-900 (#7E2A0C).

What colors go well with #78260A?

#78260A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A5B76. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #78260A below.

Is #78260A good for buttons?

#78260A works well for buttons and highlights, but use white text on #78260A — black text only reaches 2.08:1, below the 4.5:1 needed for normal-size labels.

Is #78260A the same as CSS maroon?

No — #78260A is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#78260A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #78260A

Not just a swatch — here's how #78260A works with other colors. Named schemes with #78260A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #78260A Secondary #B66423 Accent #767743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #78260A Anchor #3A2A20 Surface #F0E2D0 Accent #959765 Secondary #3B3833

Falu Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #78260A Secondary #7B4926 Surface #EAD9C0 Accent #42503B Anchor #5A222D

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #78260A Surface #F3E7D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Falu Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #78260A Secondary #82645B Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #78260A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 62/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 63/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 32/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #78260A

For UI

For branding

For interior

For fashion

People also use #78260A with

Cranberry Dark Olive Green Dark Slate Gray Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.1:1. Use

Subtle surface Use #F0CDC1 for cards and hover fills. Tint 80

Avoid beside #76490A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #78260A at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #78260A;
  --color-base-rgb: 120 38 10;
  --color-base-oklch: oklch(39.1% 0.120 37.4);
  --color-50: #FEF4F0;
  --color-100: #FDE1D8;
  --color-200: #F9C5B4;
  --color-300: #EE9C81;
  --color-400: #DF7653;
  --color-500: #C55530;
  --color-600: #96462C;
  --color-700: #6A3625;
  --color-800: #45261C;
  --color-900: #2A1913;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FEF4F0',
    100: '#FDE1D8',
    200: '#F9C5B4',
    300: '#EE9C81',
    400: '#DF7653',
    500: '#C55530',
    600: '#96462C',
    700: '#6A3625',
    800: '#45261C',
    900: '#2A1913',
  },
}

$base: #78260A;
$base-ink: #FFFFFF;
$base-50: #FEF4F0;
$base-100: #FDE1D8;
$base-200: #F9C5B4;
$base-300: #EE9C81;
$base-400: #DF7653;
$base-500: #C55530;
$base-600: #96462C;
$base-700: #6A3625;
$base-800: #45261C;
$base-900: #2A1913;
$base-hover: #5E1D08;
$base-subtle: #EBB3A1;

{
    "color": {
        "base": {
            "value": "#78260A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF4F0",
                "type": "color"
            },
            "100": {
                "value": "#FDE1D8",
                "type": "color"
            },
            "200": {
                "value": "#F9C5B4",
                "type": "color"
            },
            "300": {
                "value": "#EE9C81",
                "type": "color"
            },
            "400": {
                "value": "#DF7653",
                "type": "color"
            },
            "500": {
                "value": "#C55530",
                "type": "color"
            },
            "600": {
                "value": "#96462C",
                "type": "color"
            },
            "700": {
                "value": "#6A3625",
                "type": "color"
            },
            "800": {
                "value": "#45261C",
                "type": "color"
            },
            "900": {
                "value": "#2A1913",
                "type": "color"
            }
        }
    }
}

Palettes built on #78260A

Color Lab

Pairs with #78260A

UI roles & guardrails

In real applications

Scales

Every model

Export