#78298E is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #78298E works with other colors. Named schemes with #78298E in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #78298E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #78298E at work across the surfaces designers actually ship.
:root {
--color-base: #78298E;
--color-base-rgb: 120 41 142;
--color-base-oklch: oklch(44.4% 0.168 318.0);
--color-50: #FAF3FC;
--color-100: #F1DFF6;
--color-200: #E3C0ED;
--color-300: #CC94DB;
--color-400: #B36BC7;
--color-500: #964AAB;
--color-600: #743F83;
--color-700: #54315E;
--color-800: #38233E;
--color-900: #231726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#FAF3FC',
100: '#F1DFF6',
200: '#E3C0ED',
300: '#CC94DB',
400: '#B36BC7',
500: '#964AAB',
600: '#743F83',
700: '#54315E',
800: '#38233E',
900: '#231726',
},
}
$base: #78298E; $base-ink: #FFFFFF; $base-50: #FAF3FC; $base-100: #F1DFF6; $base-200: #E3C0ED; $base-300: #CC94DB; $base-400: #B36BC7; $base-500: #964AAB; $base-600: #743F83; $base-700: #54315E; $base-800: #38233E; $base-900: #231726; $base-hover: #602172; $base-subtle: #DABAE3;
{
"color": {
"base": {
"value": "#78298E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF3FC",
"type": "color"
},
"100": {
"value": "#F1DFF6",
"type": "color"
},
"200": {
"value": "#E3C0ED",
"type": "color"
},
"300": {
"value": "#CC94DB",
"type": "color"
},
"400": {
"value": "#B36BC7",
"type": "color"
},
"500": {
"value": "#964AAB",
"type": "color"
},
"600": {
"value": "#743F83",
"type": "color"
},
"700": {
"value": "#54315E",
"type": "color"
},
"800": {
"value": "#38233E",
"type": "color"
},
"900": {
"value": "#231726",
"type": "color"
}
}
}
}