What color is #78397A?

#78397A is a dark purple. In RGB it is rgb(120, 57, 122), and in HSL hsl(298, 36%, 35%).

Is #78397A accessible as text?

On white, #78397A has a contrast ratio of 7.88:1 (passes WCAG AA for body text); on black it is 2.66:1 (fails). For text placed on #78397A, use white for the best readability.

What is the closest Tailwind color to #78397A?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #78397A?

#78397A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3B7939. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #78397A below.

Is #78397A good for buttons?

#78397A works well for buttons and highlights, but use white text on #78397A — black text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #78397A the same as CSS rebeccapurple?

No — #78397A is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#78397A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #78397A

Not just a swatch — here's how #78397A works with other colors. Named schemes with #78397A in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #78397A Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #78397A Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #78397A Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #78397A Secondary #8C758C Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #78397A Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9A5F9B

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #78397A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 57/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #78397A

For UI

For branding

For interior

For fashion

People also use #78397A with

Ultra Violet Eggplant Fern Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #E6D5E6 for cards and hover fills. Tint 80

Avoid beside #793966 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #78397A at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #78397A;
  --color-base-rgb: 120 57 122;
  --color-base-oklch: oklch(45.2% 0.124 326.2);
  --color-50: #FAF4FA;
  --color-100: #F2E3F2;
  --color-200: #E4C8E5;
  --color-300: #CDA0CF;
  --color-400: #B57BB7;
  --color-500: #985B9A;
  --color-600: #764A77;
  --color-700: #553956;
  --color-800: #392839;
  --color-900: #231A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FAF4FA',
    100: '#F2E3F2',
    200: '#E4C8E5',
    300: '#CDA0CF',
    400: '#B57BB7',
    500: '#985B9A',
    600: '#764A77',
    700: '#553956',
    800: '#392839',
    900: '#231A23',
  },
}

$base: #78397A;
$base-ink: #FFFFFF;
$base-50: #FAF4FA;
$base-100: #F2E3F2;
$base-200: #E4C8E5;
$base-300: #CDA0CF;
$base-400: #B57BB7;
$base-500: #985B9A;
$base-600: #764A77;
$base-700: #553956;
$base-800: #392839;
$base-900: #231A23;
$base-hover: #5F2E61;
$base-subtle: #DAC0DB;

{
    "color": {
        "base": {
            "value": "#78397A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4FA",
                "type": "color"
            },
            "100": {
                "value": "#F2E3F2",
                "type": "color"
            },
            "200": {
                "value": "#E4C8E5",
                "type": "color"
            },
            "300": {
                "value": "#CDA0CF",
                "type": "color"
            },
            "400": {
                "value": "#B57BB7",
                "type": "color"
            },
            "500": {
                "value": "#985B9A",
                "type": "color"
            },
            "600": {
                "value": "#764A77",
                "type": "color"
            },
            "700": {
                "value": "#553956",
                "type": "color"
            },
            "800": {
                "value": "#392839",
                "type": "color"
            },
            "900": {
                "value": "#231A23",
                "type": "color"
            }
        }
    }
}