#783AEB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #783AEB works with other colors. Named schemes with #783AEB in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #783AEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #783AEB at work across the surfaces designers actually ship.
:root {
--color-base: #783AEB;
--color-base-rgb: 120 58 235;
--color-base-oklch: oklch(53.6% 0.244 291.9);
--color-50: #F5F0FE;
--color-100: #E5D9FC;
--color-200: #CCB5F8;
--color-300: #A883ED;
--color-400: #8555DD;
--color-500: #6532C3;
--color-600: #522E94;
--color-700: #3D2669;
--color-800: #2B1D44;
--color-900: #1B142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F5F0FE',
100: '#E5D9FC',
200: '#CCB5F8',
300: '#A883ED',
400: '#8555DD',
500: '#6532C3',
600: '#522E94',
700: '#3D2669',
800: '#2B1D44',
900: '#1B142A',
},
}
$base: #783AEB; $base-ink: #FFFFFF; $base-50: #F5F0FE; $base-100: #E5D9FC; $base-200: #CCB5F8; $base-300: #A883ED; $base-400: #8555DD; $base-500: #6532C3; $base-600: #522E94; $base-700: #3D2669; $base-800: #2B1D44; $base-900: #1B142A; $base-hover: #5815D4; $base-subtle: #D8CAF3;
{
"color": {
"base": {
"value": "#783AEB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F0FE",
"type": "color"
},
"100": {
"value": "#E5D9FC",
"type": "color"
},
"200": {
"value": "#CCB5F8",
"type": "color"
},
"300": {
"value": "#A883ED",
"type": "color"
},
"400": {
"value": "#8555DD",
"type": "color"
},
"500": {
"value": "#6532C3",
"type": "color"
},
"600": {
"value": "#522E94",
"type": "color"
},
"700": {
"value": "#3D2669",
"type": "color"
},
"800": {
"value": "#2B1D44",
"type": "color"
},
"900": {
"value": "#1B142A",
"type": "color"
}
}
}
}