#78639E is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #78639E works with other colors. Named schemes with #78639E in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #78639E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #78639E at work across the surfaces designers actually ship.
:root {
--color-base: #78639E;
--color-base-rgb: 120 99 158;
--color-base-oklch: oklch(54.4% 0.093 299.7);
--color-50: #F7F5F9;
--color-100: #E9E6F0;
--color-200: #D3CDE0;
--color-300: #B3A9C6;
--color-400: #9386AC;
--color-500: #74668F;
--color-600: #5D536F;
--color-700: #453E51;
--color-800: #2F2B36;
--color-900: #1E1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F7F5F9',
100: '#E9E6F0',
200: '#D3CDE0',
300: '#B3A9C6',
400: '#9386AC',
500: '#74668F',
600: '#5D536F',
700: '#453E51',
800: '#2F2B36',
900: '#1E1B22',
},
}
$base: #78639E; $base-ink: #FFFFFF; $base-50: #F7F5F9; $base-100: #E9E6F0; $base-200: #D3CDE0; $base-300: #B3A9C6; $base-400: #9386AC; $base-500: #74668F; $base-600: #5D536F; $base-700: #453E51; $base-800: #2F2B36; $base-900: #1E1B22; $base-hover: #5F4F7D; $base-subtle: #D7D2DF;
{
"color": {
"base": {
"value": "#78639E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5F9",
"type": "color"
},
"100": {
"value": "#E9E6F0",
"type": "color"
},
"200": {
"value": "#D3CDE0",
"type": "color"
},
"300": {
"value": "#B3A9C6",
"type": "color"
},
"400": {
"value": "#9386AC",
"type": "color"
},
"500": {
"value": "#74668F",
"type": "color"
},
"600": {
"value": "#5D536F",
"type": "color"
},
"700": {
"value": "#453E51",
"type": "color"
},
"800": {
"value": "#2F2B36",
"type": "color"
},
"900": {
"value": "#1E1B22",
"type": "color"
}
}
}
}