What color is #78694A?

#78694A is a dark, muted brown. In RGB it is rgb(120, 105, 74), and in HSL hsl(40, 24%, 38%).

Is #78694A accessible as text?

On white, #78694A has a contrast ratio of 5.36:1 (passes WCAG AA for body text); on black it is 3.92:1 (fails). For text placed on #78694A, use white for the best readability.

What is the closest Tailwind color to #78694A?

The nearest Tailwind CSS token is taupe-500 (#7C6D67).

What colors go well with #78694A?

#78694A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4A5978. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #78694A below.

Is #78694A good for buttons?

#78694A works well for buttons and highlights, but use white text on #78694A — black text only reaches 3.92:1, below the 4.5:1 needed for normal-size labels.

Is #78694A the same as CSS dimgray?

No — #78694A is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#78694A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #78694A

Not just a swatch — here's how #78694A works with other colors. Named schemes with #78694A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #78694A Secondary #B36713 Accent #707947 Surface #F3ECDD Anchor #3B2A1F

This palette keeps Raw Umber as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #78694A Anchor #3A2A1F Surface #EFE3D0 Accent #8F9968 Secondary #3B3833

Raw Umber anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #78694A Secondary #794B21 Surface #E8DAC0 Accent #40503D Anchor #5B2228

Raw Umber plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #78694A Surface #E0CFA8 Secondary #AE7B52 Accent #929970 Anchor #3E2C1F

Raw Umber holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #78694A Secondary #999489 Support #9A9186 Ink #17140F

Raw Umber is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Raw Umber carrying the quiet middle.

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Color Lab

How #78694A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 67/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 73/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 19/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 71/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #78694A

For UI

For branding

For interior

For fashion

People also use #78694A with

Mauve Taupe Olive Green Iron Gray Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.4:1. Use

Subtle surface Use #E5E1DA for cards and hover fills. Tint 80

Avoid beside #78784A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #78694A at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #78694A;
  --color-base-rgb: 120 105 74;
  --color-base-oklch: oklch(52.7% 0.049 85.0);
  --color-50: #F9F8F5;
  --color-100: #F0ECE5;
  --color-200: #E0D9CC;
  --color-300: #C7BDA8;
  --color-400: #ADA085;
  --color-500: #908165;
  --color-600: #706652;
  --color-700: #514B3E;
  --color-800: #36322B;
  --color-900: #22201B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  raw-umber: {
    50: '#F9F8F5',
    100: '#F0ECE5',
    200: '#E0D9CC',
    300: '#C7BDA8',
    400: '#ADA085',
    500: '#908165',
    600: '#706652',
    700: '#514B3E',
    800: '#36322B',
    900: '#22201B',
  },
}

$base: #78694A;
$base-ink: #FFFFFF;
$base-50: #F9F8F5;
$base-100: #F0ECE5;
$base-200: #E0D9CC;
$base-300: #C7BDA8;
$base-400: #ADA085;
$base-500: #908165;
$base-600: #706652;
$base-700: #514B3E;
$base-800: #36322B;
$base-900: #22201B;
$base-hover: #60543B;
$base-subtle: #D8D2C7;

{
    "color": {
        "base": {
            "value": "#78694A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F8F5",
                "type": "color"
            },
            "100": {
                "value": "#F0ECE5",
                "type": "color"
            },
            "200": {
                "value": "#E0D9CC",
                "type": "color"
            },
            "300": {
                "value": "#C7BDA8",
                "type": "color"
            },
            "400": {
                "value": "#ADA085",
                "type": "color"
            },
            "500": {
                "value": "#908165",
                "type": "color"
            },
            "600": {
                "value": "#706652",
                "type": "color"
            },
            "700": {
                "value": "#514B3E",
                "type": "color"
            },
            "800": {
                "value": "#36322B",
                "type": "color"
            },
            "900": {
                "value": "#22201B",
                "type": "color"
            }
        }
    }
}

Palettes built on #78694A

Color Lab

Pairs with #78694A

UI roles & guardrails

In real applications

Scales

Every model

Export