What color is #787ADD?

#787ADD is a light, soft blue-violet. In RGB it is rgb(120, 122, 221), and in HSL hsl(239, 60%, 67%).

Is #787ADD accessible as text?

On white, #787ADD has a contrast ratio of 3.73:1 (fails WCAG AA for body text); on black it is 5.63:1 (passes). For text placed on #787ADD, use black for the best readability.

What is the closest Tailwind color to #787ADD?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #787ADD?

#787ADD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DDDC78. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #787ADD below.

Is #787ADD good for buttons?

#787ADD works well for buttons and highlights, but use black text on #787ADD — white text only reaches 3.73:1, below the 4.5:1 needed for normal-size labels.

Is #787ADD the same as CSS mediumpurple?

No — #787ADD is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#787ADD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #787ADD

Not just a swatch — here's how #787ADD works with other colors. Named schemes with #787ADD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #787ADD Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #787ADD Secondary #AEB4B8 Surface #F1F2F0 Support #7E92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #787ADD Secondary #ABAFD3 Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #787ADD Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #9DA1FD

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Modern Café Dominant · 5 colors

Dominant #787ADD Anchor #3B2923 Surface #F3E1D2 Accent #759F7B Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #787ADD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 22/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 46/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 57/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #787ADD

For UI

For branding

For interior

For fashion

People also use #787ADD with

Sky Blue Medium Purple Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.0:1. Use

Subtle surface Use #E7E7F5 for cards and hover fills. Tint 80

Avoid beside #9878DD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #787ADD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #787ADD;
  --color-base-rgb: 120 122 221;
  --color-base-oklch: oklch(62.3% 0.147 280.4);
  --color-50: #F2F2FC;
  --color-100: #DEDEF8;
  --color-200: #BEBFEF;
  --color-300: #9192DE;
  --color-400: #6769CB;
  --color-500: #4647AF;
  --color-600: #3C3D86;
  --color-700: #2F3060;
  --color-800: #22233F;
  --color-900: #161727;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F2F2FC',
    100: '#DEDEF8',
    200: '#BEBFEF',
    300: '#9192DE',
    400: '#6769CB',
    500: '#4647AF',
    600: '#3C3D86',
    700: '#2F3060',
    800: '#22233F',
    900: '#161727',
  },
}

$base: #787ADD;
$base-ink: #141310;
$base-50: #F2F2FC;
$base-100: #DEDEF8;
$base-200: #BEBFEF;
$base-300: #9192DE;
$base-400: #6769CB;
$base-500: #4647AF;
$base-600: #3C3D86;
$base-700: #2F3060;
$base-800: #22233F;
$base-900: #161727;
$base-hover: #4244D0;
$base-subtle: #DADBF1;

{
    "color": {
        "base": {
            "value": "#787ADD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F2FC",
                "type": "color"
            },
            "100": {
                "value": "#DEDEF8",
                "type": "color"
            },
            "200": {
                "value": "#BEBFEF",
                "type": "color"
            },
            "300": {
                "value": "#9192DE",
                "type": "color"
            },
            "400": {
                "value": "#6769CB",
                "type": "color"
            },
            "500": {
                "value": "#4647AF",
                "type": "color"
            },
            "600": {
                "value": "#3C3D86",
                "type": "color"
            },
            "700": {
                "value": "#2F3060",
                "type": "color"
            },
            "800": {
                "value": "#22233F",
                "type": "color"
            },
            "900": {
                "value": "#161727",
                "type": "color"
            }
        }
    }
}

Palettes built on #787ADD

Color Lab

Pairs with #787ADD

UI roles & guardrails

In real applications

Scales

Every model

Export