Nearest named color: Cool Gray
#7894B5
#7894B5
Nearest named
Cool Gray
Family
Blue
Lightness
65.7%
Chroma
0.059
Hue angle
252.8°
Temperature
Cool
Contrast on white
3.13:1 · AA Large
Contrast on black
5.93:1 · AA
Web-safe
#6699CC
CSS oklch()
66% 0.06 253

#7894B5 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #7894B5

Not just a swatch — here's how #7894B5 works with other colors. Named schemes with #7894B5 in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

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Color Lab

How #7894B5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 34/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 60/100
High
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 43/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 40/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 58/100
Moderate
Workable accent with care around contrast.
Surface fit 50/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7894B5

For UI
For branding
For interior
For fashion
People also use #7894B5 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.9:1. Use
Subtle surface Use #E6EAEE for cards and hover fills. Tint 80
Avoid beside #7880B5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7894B5 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7894B5;
  --color-base-rgb: 120 148 181;
  --color-base-oklch: oklch(65.7% 0.059 252.8);
  --color-50: #F5F7FA;
  --color-100: #E4EAF1;
  --color-200: #CAD5E2;
  --color-300: #A5B6CA;
  --color-400: #8197B1;
  --color-500: #617994;
  --color-600: #4F6073;
  --color-700: #3C4753;
  --color-800: #293037;
  --color-900: #1B1E23;
  --color-on-base: #141310;
}