What color is #790290?

#790290 is a dark, vivid purple. In RGB it is rgb(121, 2, 144), and in HSL hsl(290, 97%, 29%).

Is #790290 accessible as text?

On white, #790290 has a contrast ratio of 9.44:1 (passes WCAG AA for body text); on black it is 2.22:1 (fails). For text placed on #790290, use white for the best readability.

What is the closest Tailwind color to #790290?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #790290?

#790290 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1A9202. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #790290 below.

Is #790290 good for buttons?

#790290 works well for buttons and highlights, but use white text on #790290 — black text only reaches 2.22:1, below the 4.5:1 needed for normal-size labels.

Is #790290 the same as CSS purple?

No — #790290 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#790290 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #790290

Not just a swatch — here's how #790290 works with other colors. Named schemes with #790290 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #790290 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #790290 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9A42B0

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #790290 Secondary #87688F Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #790290 Secondary #E86B66 Accent #F29644 Anchor #593A55 Surface #F6E8D7

Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #790290 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #790290 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #790290

For UI

For branding

For interior

For fashion

People also use #790290 with

Zaffre Cranberry Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.4:1. Use

Subtle surface Use #ECC2F4 for cards and hover fills. Tint 80

Avoid beside #92027A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #790290 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #790290;
  --color-base-rgb: 121 2 144;
  --color-base-oklch: oklch(42.2% 0.202 319.3);
  --color-50: #FCF0FE;
  --color-100: #F7D8FD;
  --color-200: #EFB1FC;
  --color-300: #E179F6;
  --color-400: #CF49E9;
  --color-500: #B325D0;
  --color-600: #89259D;
  --color-700: #62206F;
  --color-800: #401948;
  --color-900: #27112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF0FE',
    100: '#F7D8FD',
    200: '#EFB1FC',
    300: '#E179F6',
    400: '#CF49E9',
    500: '#B325D0',
    600: '#89259D',
    700: '#62206F',
    800: '#401948',
    900: '#27112C',
  },
}

$base: #790290;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F7D8FD;
$base-200: #EFB1FC;
$base-300: #E179F6;
$base-400: #CF49E9;
$base-500: #B325D0;
$base-600: #89259D;
$base-700: #62206F;
$base-800: #401948;
$base-900: #27112C;
$base-hover: #610275;
$base-subtle: #E3A1F1;

{
    "color": {
        "base": {
            "value": "#790290",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F7D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EFB1FC",
                "type": "color"
            },
            "300": {
                "value": "#E179F6",
                "type": "color"
            },
            "400": {
                "value": "#CF49E9",
                "type": "color"
            },
            "500": {
                "value": "#B325D0",
                "type": "color"
            },
            "600": {
                "value": "#89259D",
                "type": "color"
            },
            "700": {
                "value": "#62206F",
                "type": "color"
            },
            "800": {
                "value": "#401948",
                "type": "color"
            },
            "900": {
                "value": "#27112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #790290

Color Lab

Pairs with #790290

UI roles & guardrails

In real applications

Scales

Every model

Export