What color is #790348?

#790348 is a dark, vivid pink. In RGB it is rgb(121, 3, 72), and in HSL hsl(325, 95%, 24%).

Is #790348 accessible as text?

On white, #790348 has a contrast ratio of 10.94:1 (passes WCAG AA for body text); on black it is 1.92:1 (fails). For text placed on #790348, use white for the best readability.

What is the closest Tailwind color to #790348?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #790348?

#790348 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #037734. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #790348 below.

Is #790348 good for buttons?

#790348 works well for buttons and highlights, but use white text on #790348 — black text only reaches 1.92:1, below the 4.5:1 needed for normal-size labels.

Is #790348 the same as CSS maroon?

No — #790348 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#790348 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #790348

Not just a swatch — here's how #790348 works with other colors. Named schemes with #790348 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #790348 Anchor #141210 Accent #D49C50 Secondary #31252A Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #790348 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #790348 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #4A0016

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #790348 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #790348 Secondary #825C6B Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #790348 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 17/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #790348

For UI

For branding

For interior

For fashion

People also use #790348 with

Mauveine Maroon Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.9:1. Use

Subtle surface Use #F3BEDD for cards and hover fills. Tint 80

Avoid beside #770320 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #790348 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #790348;
  --color-base-rgb: 121 3 72;
  --color-base-oklch: oklch(37.9% 0.154 353.6);
  --color-50: #FEF0F9;
  --color-100: #FDD8EE;
  --color-200: #FCB1DC;
  --color-300: #F57AC2;
  --color-400: #E84AA6;
  --color-500: #CE2788;
  --color-600: #9C266B;
  --color-700: #6E214E;
  --color-800: #471A34;
  --color-900: #2B1221;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F9',
    100: '#FDD8EE',
    200: '#FCB1DC',
    300: '#F57AC2',
    400: '#E84AA6',
    500: '#CE2788',
    600: '#9C266B',
    700: '#6E214E',
    800: '#471A34',
    900: '#2B1221',
  },
}

$base: #790348;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EE;
$base-200: #FCB1DC;
$base-300: #F57AC2;
$base-400: #E84AA6;
$base-500: #CE2788;
$base-600: #9C266B;
$base-700: #6E214E;
$base-800: #471A34;
$base-900: #2B1221;
$base-hover: #5F0239;
$base-subtle: #EF9BCC;

{
    "color": {
        "base": {
            "value": "#790348",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1DC",
                "type": "color"
            },
            "300": {
                "value": "#F57AC2",
                "type": "color"
            },
            "400": {
                "value": "#E84AA6",
                "type": "color"
            },
            "500": {
                "value": "#CE2788",
                "type": "color"
            },
            "600": {
                "value": "#9C266B",
                "type": "color"
            },
            "700": {
                "value": "#6E214E",
                "type": "color"
            },
            "800": {
                "value": "#471A34",
                "type": "color"
            },
            "900": {
                "value": "#2B1221",
                "type": "color"
            }
        }
    }
}

Palettes built on #790348

Color Lab

Pairs with #790348

UI roles & guardrails

In real applications

Scales

Every model

Export