#790709 is a deep, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #790709 works with other colors. Named schemes with #790709 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.
Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.
How #790709 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #790709 at work across the surfaces designers actually ship.
:root {
--color-base: #790709;
--color-base-rgb: 121 7 9;
--color-base-oklch: oklch(36.6% 0.144 27.8);
--color-50: #FEF0F1;
--color-100: #FDD8D8;
--color-200: #FAB2B3;
--color-300: #F17E80;
--color-400: #E34F52;
--color-500: #C92C2F;
--color-600: #982A2B;
--color-700: #6B2325;
--color-800: #461B1C;
--color-900: #2B1313;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
maroon: {
50: '#FEF0F1',
100: '#FDD8D8',
200: '#FAB2B3',
300: '#F17E80',
400: '#E34F52',
500: '#C92C2F',
600: '#982A2B',
700: '#6B2325',
800: '#461B1C',
900: '#2B1313',
},
}
$base: #790709; $base-ink: #FFFFFF; $base-50: #FEF0F1; $base-100: #FDD8D8; $base-200: #FAB2B3; $base-300: #F17E80; $base-400: #E34F52; $base-500: #C92C2F; $base-600: #982A2B; $base-700: #6B2325; $base-800: #461B1C; $base-900: #2B1313; $base-hover: #600607; $base-subtle: #EC9FA0;
{
"color": {
"base": {
"value": "#790709",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8D8",
"type": "color"
},
"200": {
"value": "#FAB2B3",
"type": "color"
},
"300": {
"value": "#F17E80",
"type": "color"
},
"400": {
"value": "#E34F52",
"type": "color"
},
"500": {
"value": "#C92C2F",
"type": "color"
},
"600": {
"value": "#982A2B",
"type": "color"
},
"700": {
"value": "#6B2325",
"type": "color"
},
"800": {
"value": "#461B1C",
"type": "color"
},
"900": {
"value": "#2B1313",
"type": "color"
}
}
}
}