Nearest named color: Grape
#79299E
#79299E
Nearest named
Grape
Family
Purple
Lightness
45.6%
Chroma
0.184
Hue angle
312.6°
Temperature
Neutral-leaning
Contrast on white
8.00:1 · AAA
Contrast on black
2.32:1 · Fail
Web-safe
#663399
CSS oklch()
46% 0.18 313

#79299E is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #79299E

Not just a swatch — here's how #79299E works with other colors. Named schemes with #79299E in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

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Color Lab

How #79299E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 58/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 56/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 50/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 84/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #79299E

For UI
For branding
For interior
For fashion
People also use #79299E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.0:1. Use
Subtle surface Use #E5D3ED for cards and hover fills. Tint 80
Avoid beside #9E299C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #79299E at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #79299E;
  --color-base-rgb: 121 41 158;
  --color-base-oklch: oklch(45.6% 0.184 312.6);
  --color-50: #F9F2FC;
  --color-100: #EFDEF7;
  --color-200: #DFBEEE;
  --color-300: #C692DE;
  --color-400: #AB68CA;
  --color-500: #8D46AE;
  --color-600: #6E3C86;
  --color-700: #50305F;
  --color-800: #36223F;
  --color-900: #221727;
  --color-on-base: #FFFFFF;
}