#79299E is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #79299E works with other colors. Named schemes with #79299E in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #79299E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #79299E at work across the surfaces designers actually ship.
:root {
--color-base: #79299E;
--color-base-rgb: 121 41 158;
--color-base-oklch: oklch(45.6% 0.184 312.6);
--color-50: #F9F2FC;
--color-100: #EFDEF7;
--color-200: #DFBEEE;
--color-300: #C692DE;
--color-400: #AB68CA;
--color-500: #8D46AE;
--color-600: #6E3C86;
--color-700: #50305F;
--color-800: #36223F;
--color-900: #221727;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F2FC',
100: '#EFDEF7',
200: '#DFBEEE',
300: '#C692DE',
400: '#AB68CA',
500: '#8D46AE',
600: '#6E3C86',
700: '#50305F',
800: '#36223F',
900: '#221727',
},
}
$base: #79299E; $base-ink: #FFFFFF; $base-50: #F9F2FC; $base-100: #EFDEF7; $base-200: #DFBEEE; $base-300: #C692DE; $base-400: #AB68CA; $base-500: #8D46AE; $base-600: #6E3C86; $base-700: #50305F; $base-800: #36223F; $base-900: #221727; $base-hover: #61217F; $base-subtle: #D8BBE5;
{
"color": {
"base": {
"value": "#79299E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#EFDEF7",
"type": "color"
},
"200": {
"value": "#DFBEEE",
"type": "color"
},
"300": {
"value": "#C692DE",
"type": "color"
},
"400": {
"value": "#AB68CA",
"type": "color"
},
"500": {
"value": "#8D46AE",
"type": "color"
},
"600": {
"value": "#6E3C86",
"type": "color"
},
"700": {
"value": "#50305F",
"type": "color"
},
"800": {
"value": "#36223F",
"type": "color"
},
"900": {
"value": "#221727",
"type": "color"
}
}
}
}