What color is #7939AA?

#7939AA is a medium violet. In RGB it is rgb(121, 57, 170), and in HSL hsl(274, 50%, 45%).

Is #7939AA accessible as text?

On white, #7939AA has a contrast ratio of 7.05:1 (passes WCAG AA for body text); on black it is 2.98:1 (fails). For text placed on #7939AA, use white for the best readability.

What is the closest Tailwind color to #7939AA?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7939AA?

#7939AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6BAC39. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7939AA below.

Is #7939AA good for buttons?

#7939AA works well for buttons and highlights, but use white text on #7939AA — black text only reaches 2.98:1, below the 4.5:1 needed for normal-size labels.

Is #7939AA the same as CSS rebeccapurple?

No — #7939AA is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7939AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7939AA

Not just a swatch — here's how #7939AA works with other colors. Named schemes with #7939AA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7939AA Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #7939AA Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7939AA Secondary #7E4631 Surface #EDD8C1 Accent #355249 Anchor #592236

Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7939AA Anchor #3B2923 Surface #F2E1D1 Accent #9F9361 Secondary #3C3734

Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7939AA Secondary #917EA5 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

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Color Lab

How #7939AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 92/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7939AA

For UI

For branding

For interior

For fashion

People also use #7939AA with

Cerulean Byzantine Greenery Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #E4D9ED for cards and hover fills. Tint 80

Avoid beside #A139AC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7939AA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7939AA;
  --color-base-rgb: 121 57 170;
  --color-base-oklch: oklch(48.4% 0.176 307.0);
  --color-50: #F8F3FC;
  --color-100: #ECE0F5;
  --color-200: #D9C2EB;
  --color-300: #BC97D8;
  --color-400: #9F70C2;
  --color-500: #804EA6;
  --color-600: #654280;
  --color-700: #4A335C;
  --color-800: #32243C;
  --color-900: #201825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F3FC',
    100: '#ECE0F5',
    200: '#D9C2EB',
    300: '#BC97D8',
    400: '#9F70C2',
    500: '#804EA6',
    600: '#654280',
    700: '#4A335C',
    800: '#32243C',
    900: '#201825',
  },
}

$base: #7939AA;
$base-ink: #FFFFFF;
$base-50: #F8F3FC;
$base-100: #ECE0F5;
$base-200: #D9C2EB;
$base-300: #BC97D8;
$base-400: #9F70C2;
$base-500: #804EA6;
$base-600: #654280;
$base-700: #4A335C;
$base-800: #32243C;
$base-900: #201825;
$base-hover: #622E8A;
$base-subtle: #D7C5E5;

{
    "color": {
        "base": {
            "value": "#7939AA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F3FC",
                "type": "color"
            },
            "100": {
                "value": "#ECE0F5",
                "type": "color"
            },
            "200": {
                "value": "#D9C2EB",
                "type": "color"
            },
            "300": {
                "value": "#BC97D8",
                "type": "color"
            },
            "400": {
                "value": "#9F70C2",
                "type": "color"
            },
            "500": {
                "value": "#804EA6",
                "type": "color"
            },
            "600": {
                "value": "#654280",
                "type": "color"
            },
            "700": {
                "value": "#4A335C",
                "type": "color"
            },
            "800": {
                "value": "#32243C",
                "type": "color"
            },
            "900": {
                "value": "#201825",
                "type": "color"
            }
        }
    }
}

Palettes built on #7939AA

Color Lab

Pairs with #7939AA

UI roles & guardrails

In real applications

Scales

Every model

Export