What color is #7940BF?

#7940BF is a medium violet. In RGB it is rgb(121, 64, 191), and in HSL hsl(267, 50%, 50%).

Is #7940BF accessible as text?

On white, #7940BF has a contrast ratio of 6.37:1 (passes WCAG AA for body text); on black it is 3.30:1 (fails). For text placed on #7940BF, use white for the best readability.

What is the closest Tailwind color to #7940BF?

The nearest Tailwind CSS token is purple-700 (#8200DB).

What colors go well with #7940BF?

#7940BF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #86BF40. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7940BF below.

Is #7940BF good for buttons?

#7940BF works well for buttons and highlights, but use white text on #7940BF — black text only reaches 3.30:1, below the 4.5:1 needed for normal-size labels.

Is #7940BF the same as CSS slateblue?

No — #7940BF is not the CSS named color slateblue, but slateblue (#6A5ACD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7940BF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7940BF

Not just a swatch — here's how #7940BF works with other colors. Named schemes with #7940BF in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7940BF Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7940BF Surface #14161A Highlight #F4F6F8 Secondary #5C6572 Accent #9A6BDF

Royal Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Royal Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7940BF Secondary #9586B1 Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7940BF Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7940BF Secondary #E86B6B Accent #F49449 Anchor #593A56 Surface #F7E7D7

Royal Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7940BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7940BF

For UI

For branding

For interior

For fashion

People also use #7940BF with

Slate Blue Byzantine Apple Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #E5DCEF for cards and hover fills. Tint 80

Avoid beside #A440BF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7940BF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7940BF;
  --color-base-rgb: 121 64 191;
  --color-base-oklch: oklch(50.8% 0.190 300.3);
  --color-50: #F7F3FC;
  --color-100: #EAE0F5;
  --color-200: #D4C2EB;
  --color-300: #B497D8;
  --color-400: #9570C2;
  --color-500: #764EA6;
  --color-600: #5E4280;
  --color-700: #45335C;
  --color-800: #2F243C;
  --color-900: #1E1825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F7F3FC',
    100: '#EAE0F5',
    200: '#D4C2EB',
    300: '#B497D8',
    400: '#9570C2',
    500: '#764EA6',
    600: '#5E4280',
    700: '#45335C',
    800: '#2F243C',
    900: '#1E1825',
  },
}

$base: #7940BF;
$base-ink: #FFFFFF;
$base-50: #F7F3FC;
$base-100: #EAE0F5;
$base-200: #D4C2EB;
$base-300: #B497D8;
$base-400: #9570C2;
$base-500: #764EA6;
$base-600: #5E4280;
$base-700: #45335C;
$base-800: #2F243C;
$base-900: #1E1825;
$base-hover: #613399;
$base-subtle: #D7CAE7;

{
    "color": {
        "base": {
            "value": "#7940BF",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EAE0F5",
                "type": "color"
            },
            "200": {
                "value": "#D4C2EB",
                "type": "color"
            },
            "300": {
                "value": "#B497D8",
                "type": "color"
            },
            "400": {
                "value": "#9570C2",
                "type": "color"
            },
            "500": {
                "value": "#764EA6",
                "type": "color"
            },
            "600": {
                "value": "#5E4280",
                "type": "color"
            },
            "700": {
                "value": "#45335C",
                "type": "color"
            },
            "800": {
                "value": "#2F243C",
                "type": "color"
            },
            "900": {
                "value": "#1E1825",
                "type": "color"
            }
        }
    }
}