Nearest named color: Plum
#79458C
#79458C
Nearest named
Plum
Family
Purple
Lightness
48.2%
Chroma
0.123
Hue angle
316.4°
Temperature
Neutral-leaning
Contrast on white
6.90:1 · AA
Contrast on black
2.69:1 · Fail
Web-safe
#663399
CSS oklch()
48% 0.12 316

#79458C is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #79458C

Not just a swatch — here's how #79458C works with other colors. Named schemes with #79458C in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Tech Product Signal · 5 colors

Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.

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Color Lab

How #79458C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 39/100
Low
Middle-weight — neither delicate nor heavy.
Depth 52/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 58/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 58/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 33/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 95/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #79458C

For UI
For branding
For interior
For fashion
People also use #79458C with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.9:1. Use
Subtle surface Use #E4DAE8 for cards and hover fills. Tint 80
Avoid beside #8C4587 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #79458C at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #79458C;
  --color-base-rgb: 121 69 140;
  --color-base-oklch: oklch(48.2% 0.123 316.4);
  --color-50: #F9F4FA;
  --color-100: #EEE3F2;
  --color-200: #DDC8E4;
  --color-300: #C2A2CE;
  --color-400: #A67DB5;
  --color-500: #885C98;
  --color-600: #6B4C76;
  --color-700: #4E3A55;
  --color-800: #342839;
  --color-900: #211A23;
  --color-on-base: #FFFFFF;
}