#794591 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #794591 works with other colors. Named schemes with #794591 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
Royal Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Royal Purple.
How #794591 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #794591 at work across the surfaces designers actually ship.
:root {
--color-base: #794591;
--color-base-rgb: 121 69 145;
--color-base-oklch: oklch(48.5% 0.129 314.1);
--color-50: #F8F4FA;
--color-100: #EDE3F2;
--color-200: #DCC8E5;
--color-300: #C0A0CF;
--color-400: #A47BB7;
--color-500: #865B9A;
--color-600: #694A77;
--color-700: #4D3956;
--color-800: #342839;
--color-900: #201A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F8F4FA',
100: '#EDE3F2',
200: '#DCC8E5',
300: '#C0A0CF',
400: '#A47BB7',
500: '#865B9A',
600: '#694A77',
700: '#4D3956',
800: '#342839',
900: '#201A23',
},
}
$base: #794591; $base-ink: #FFFFFF; $base-50: #F8F4FA; $base-100: #EDE3F2; $base-200: #DCC8E5; $base-300: #C0A0CF; $base-400: #A47BB7; $base-500: #865B9A; $base-600: #694A77; $base-700: #4D3956; $base-800: #342839; $base-900: #201A23; $base-hover: #613775; $base-subtle: #D7C6DF;
{
"color": {
"base": {
"value": "#794591",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FA",
"type": "color"
},
"100": {
"value": "#EDE3F2",
"type": "color"
},
"200": {
"value": "#DCC8E5",
"type": "color"
},
"300": {
"value": "#C0A0CF",
"type": "color"
},
"400": {
"value": "#A47BB7",
"type": "color"
},
"500": {
"value": "#865B9A",
"type": "color"
},
"600": {
"value": "#694A77",
"type": "color"
},
"700": {
"value": "#4D3956",
"type": "color"
},
"800": {
"value": "#342839",
"type": "color"
},
"900": {
"value": "#201A23",
"type": "color"
}
}
}
}