What color is #794697?

#794697 is a medium violet. In RGB it is rgb(121, 70, 151), and in HSL hsl(278, 37%, 43%).

Is #794697 accessible as text?

On white, #794697 has a contrast ratio of 6.70:1 (passes WCAG AA for body text); on black it is 3.14:1 (fails). For text placed on #794697, use white for the best readability.

What is the closest Tailwind color to #794697?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #794697?

#794697 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #639645. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #794697 below.

Is #794697 good for buttons?

#794697 works well for buttons and highlights, but use white text on #794697 — black text only reaches 3.14:1, below the 4.5:1 needed for normal-size labels.

Is #794697 the same as CSS rebeccapurple?

No — #794697 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#794697 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #794697

Not just a swatch — here's how #794697 works with other colors. Named schemes with #794697 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #794697 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #794697 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #794697 Secondary #7E4630 Surface #EDD8C1 Accent #355249 Anchor #592235

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #794697 Anchor #3B2923 Surface #F2E1D1 Accent #9F9362 Secondary #3C3733

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #794697 Secondary #93819E Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

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Color Lab

How #794697 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 53/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #794697

For UI

For branding

For interior

For fashion

People also use #794697 with

Tanzanite Plum Olive Drab Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #E4DAEA for cards and hover fills. Tint 80

Avoid beside #944596 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #794697 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #794697;
  --color-base-rgb: 121 70 151;
  --color-base-oklch: oklch(49.0% 0.134 311.5);
  --color-50: #F8F4FA;
  --color-100: #EDE3F3;
  --color-200: #DAC7E5;
  --color-300: #BEA0CF;
  --color-400: #A17AB8;
  --color-500: #835A9B;
  --color-600: #674A78;
  --color-700: #4B3856;
  --color-800: #332839;
  --color-900: #201A24;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F8F4FA',
    100: '#EDE3F3',
    200: '#DAC7E5',
    300: '#BEA0CF',
    400: '#A17AB8',
    500: '#835A9B',
    600: '#674A78',
    700: '#4B3856',
    800: '#332839',
    900: '#201A24',
  },
}

$base: #794697;
$base-ink: #FFFFFF;
$base-50: #F8F4FA;
$base-100: #EDE3F3;
$base-200: #DAC7E5;
$base-300: #BEA0CF;
$base-400: #A17AB8;
$base-500: #835A9B;
$base-600: #674A78;
$base-700: #4B3856;
$base-800: #332839;
$base-900: #201A24;
$base-hover: #603778;
$base-subtle: #D7C7E0;

{
    "color": {
        "base": {
            "value": "#794697",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F4FA",
                "type": "color"
            },
            "100": {
                "value": "#EDE3F3",
                "type": "color"
            },
            "200": {
                "value": "#DAC7E5",
                "type": "color"
            },
            "300": {
                "value": "#BEA0CF",
                "type": "color"
            },
            "400": {
                "value": "#A17AB8",
                "type": "color"
            },
            "500": {
                "value": "#835A9B",
                "type": "color"
            },
            "600": {
                "value": "#674A78",
                "type": "color"
            },
            "700": {
                "value": "#4B3856",
                "type": "color"
            },
            "800": {
                "value": "#332839",
                "type": "color"
            },
            "900": {
                "value": "#201A24",
                "type": "color"
            }
        }
    }
}

Palettes built on #794697

Color Lab

Pairs with #794697

UI roles & guardrails

In real applications

Scales

Every model

Export