#794B95 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #794B95 works with other colors. Named schemes with #794B95 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #794B95 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #794B95 at work across the surfaces designers actually ship.
:root {
--color-base: #794B95;
--color-base-rgb: 121 75 149;
--color-base-oklch: oklch(49.7% 0.123 311.3);
--color-50: #F8F5FA;
--color-100: #ECE3F2;
--color-200: #D9C9E4;
--color-300: #BDA2CD;
--color-400: #9F7EB4;
--color-500: #815D97;
--color-600: #664C75;
--color-700: #4B3A55;
--color-800: #322938;
--color-900: #201A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F8F5FA',
100: '#ECE3F2',
200: '#D9C9E4',
300: '#BDA2CD',
400: '#9F7EB4',
500: '#815D97',
600: '#664C75',
700: '#4B3A55',
800: '#322938',
900: '#201A23',
},
}
$base: #794B95; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #ECE3F2; $base-200: #D9C9E4; $base-300: #BDA2CD; $base-400: #9F7EB4; $base-500: #815D97; $base-600: #664C75; $base-700: #4B3A55; $base-800: #322938; $base-900: #201A23; $base-hover: #613C77; $base-subtle: #D7C9DF;
{
"color": {
"base": {
"value": "#794B95",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#ECE3F2",
"type": "color"
},
"200": {
"value": "#D9C9E4",
"type": "color"
},
"300": {
"value": "#BDA2CD",
"type": "color"
},
"400": {
"value": "#9F7EB4",
"type": "color"
},
"500": {
"value": "#815D97",
"type": "color"
},
"600": {
"value": "#664C75",
"type": "color"
},
"700": {
"value": "#4B3A55",
"type": "color"
},
"800": {
"value": "#322938",
"type": "color"
},
"900": {
"value": "#201A23",
"type": "color"
}
}
}
}