#796CCB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #796CCB works with other colors. Named schemes with #796CCB in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
How #796CCB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #796CCB at work across the surfaces designers actually ship.
:root {
--color-base: #796CCB;
--color-base-rgb: 121 108 203;
--color-base-oklch: oklch(58.7% 0.142 287.5);
--color-50: #F4F3FB;
--color-100: #E3E0F5;
--color-200: #C8C3EA;
--color-300: #A199D7;
--color-400: #7C71C1;
--color-500: #5B50A5;
--color-600: #4B437F;
--color-700: #39345B;
--color-800: #28253C;
--color-900: #1A1825;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F4F3FB',
100: '#E3E0F5',
200: '#C8C3EA',
300: '#A199D7',
400: '#7C71C1',
500: '#5B50A5',
600: '#4B437F',
700: '#39345B',
800: '#28253C',
900: '#1A1825',
},
}
$base: #796CCB; $base-ink: #141310; $base-50: #F4F3FB; $base-100: #E3E0F5; $base-200: #C8C3EA; $base-300: #A199D7; $base-400: #7C71C1; $base-500: #5B50A5; $base-600: #4B437F; $base-700: #39345B; $base-800: #28253C; $base-900: #1A1825; $base-hover: #5141B8; $base-subtle: #D9D6EC;
{
"color": {
"base": {
"value": "#796CCB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F3FB",
"type": "color"
},
"100": {
"value": "#E3E0F5",
"type": "color"
},
"200": {
"value": "#C8C3EA",
"type": "color"
},
"300": {
"value": "#A199D7",
"type": "color"
},
"400": {
"value": "#7C71C1",
"type": "color"
},
"500": {
"value": "#5B50A5",
"type": "color"
},
"600": {
"value": "#4B437F",
"type": "color"
},
"700": {
"value": "#39345B",
"type": "color"
},
"800": {
"value": "#28253C",
"type": "color"
},
"900": {
"value": "#1A1825",
"type": "color"
}
}
}
}