#7A3F97 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7A3F97 works with other colors. Named schemes with #7A3F97 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
Royal Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Royal Purple.
How #7A3F97 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7A3F97 at work across the surfaces designers actually ship.
:root {
--color-base: #7A3F97;
--color-base-rgb: 122 63 151;
--color-base-oklch: oklch(48.0% 0.146 313.2);
--color-50: #F8F4FB;
--color-100: #EEE2F3;
--color-200: #DCC6E7;
--color-300: #C09DD2;
--color-400: #A477BB;
--color-500: #86569E;
--color-600: #69477A;
--color-700: #4D3758;
--color-800: #34273A;
--color-900: #201924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F8F4FB',
100: '#EEE2F3',
200: '#DCC6E7',
300: '#C09DD2',
400: '#A477BB',
500: '#86569E',
600: '#69477A',
700: '#4D3758',
800: '#34273A',
900: '#201924',
},
}
$base: #7A3F97; $base-ink: #FFFFFF; $base-50: #F8F4FB; $base-100: #EEE2F3; $base-200: #DCC6E7; $base-300: #C09DD2; $base-400: #A477BB; $base-500: #86569E; $base-600: #69477A; $base-700: #4D3758; $base-800: #34273A; $base-900: #201924; $base-hover: #613379; $base-subtle: #D7C5E0;
{
"color": {
"base": {
"value": "#7A3F97",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FB",
"type": "color"
},
"100": {
"value": "#EEE2F3",
"type": "color"
},
"200": {
"value": "#DCC6E7",
"type": "color"
},
"300": {
"value": "#C09DD2",
"type": "color"
},
"400": {
"value": "#A477BB",
"type": "color"
},
"500": {
"value": "#86569E",
"type": "color"
},
"600": {
"value": "#69477A",
"type": "color"
},
"700": {
"value": "#4D3758",
"type": "color"
},
"800": {
"value": "#34273A",
"type": "color"
},
"900": {
"value": "#201924",
"type": "color"
}
}
}
}