#7A42CA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7A42CA works with other colors. Named schemes with #7A42CA in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7A42CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7A42CA at work across the surfaces designers actually ship.
:root {
--color-base: #7A42CA;
--color-base-rgb: 122 66 202;
--color-base-oklch: oklch(52.0% 0.200 297.9);
--color-50: #F7F3FC;
--color-100: #E9DFF7;
--color-200: #D2BFED;
--color-300: #B293DC;
--color-400: #916BC7;
--color-500: #7249AC;
--color-600: #5B3E84;
--color-700: #44315E;
--color-800: #2E233E;
--color-900: #1D1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F3FC',
100: '#E9DFF7',
200: '#D2BFED',
300: '#B293DC',
400: '#916BC7',
500: '#7249AC',
600: '#5B3E84',
700: '#44315E',
800: '#2E233E',
900: '#1D1726',
},
}
$base: #7A42CA; $base-ink: #FFFFFF; $base-50: #F7F3FC; $base-100: #E9DFF7; $base-200: #D2BFED; $base-300: #B293DC; $base-400: #916BC7; $base-500: #7249AC; $base-600: #5B3E84; $base-700: #44315E; $base-800: #2E233E; $base-900: #1D1726; $base-hover: #6230A9; $base-subtle: #D8CCEA;
{
"color": {
"base": {
"value": "#7A42CA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FC",
"type": "color"
},
"100": {
"value": "#E9DFF7",
"type": "color"
},
"200": {
"value": "#D2BFED",
"type": "color"
},
"300": {
"value": "#B293DC",
"type": "color"
},
"400": {
"value": "#916BC7",
"type": "color"
},
"500": {
"value": "#7249AC",
"type": "color"
},
"600": {
"value": "#5B3E84",
"type": "color"
},
"700": {
"value": "#44315E",
"type": "color"
},
"800": {
"value": "#2E233E",
"type": "color"
},
"900": {
"value": "#1D1726",
"type": "color"
}
}
}
}