What color is #7A77CA?

#7A77CA is a light, soft blue-violet. In RGB it is rgb(122, 119, 202), and in HSL hsl(242, 44%, 63%).

Is #7A77CA accessible as text?

On white, #7A77CA has a contrast ratio of 3.95:1 (fails WCAG AA for body text); on black it is 5.32:1 (passes). For text placed on #7A77CA, use black for the best readability.

What is the closest Tailwind color to #7A77CA?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #7A77CA?

#7A77CA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #C7CA77. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7A77CA below.

Is #7A77CA good for buttons?

#7A77CA works well for buttons and highlights, but use black text on #7A77CA — white text only reaches 3.95:1, below the 4.5:1 needed for normal-size labels.

Is #7A77CA the same as CSS mediumpurple?

No — #7A77CA is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7A77CA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7A77CA

Not just a swatch — here's how #7A77CA works with other colors. Named schemes with #7A77CA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #7A77CA Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7A77CA Secondary #7E4533 Surface #EDD7C2 Accent #365247 Anchor #582238

Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7A77CA Anchor #3B2923 Surface #F3E1D2 Accent #759F7C Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #7A77CA Surface #F5E5D7 Anchor #5B2142 Accent #E5C2C8 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7A77CA Secondary #A9AAC9 Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7A77CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 28/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 40/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7A77CA

For UI

For branding

For interior

For fashion

People also use #7A77CA with

Light Steel Blue Medium Purple Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.7:1. Use

Subtle surface Use #E7E6F2 for cards and hover fills. Tint 80

Avoid beside #9677CA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7A77CA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7A77CA;
  --color-base-rgb: 122 119 202;
  --color-base-oklch: oklch(60.8% 0.124 283.7);
  --color-50: #F4F4FB;
  --color-100: #E2E1F4;
  --color-200: #C6C4E8;
  --color-300: #9D9BD4;
  --color-400: #7775BD;
  --color-500: #5654A1;
  --color-600: #47467C;
  --color-700: #373659;
  --color-800: #27263B;
  --color-900: #191925;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F4F4FB',
    100: '#E2E1F4',
    200: '#C6C4E8',
    300: '#9D9BD4',
    400: '#7775BD',
    500: '#5654A1',
    600: '#47467C',
    700: '#373659',
    800: '#27263B',
    900: '#191925',
  },
}

$base: #7A77CA;
$base-ink: #141310;
$base-50: #F4F4FB;
$base-100: #E2E1F4;
$base-200: #C6C4E8;
$base-300: #9D9BD4;
$base-400: #7775BD;
$base-500: #5654A1;
$base-600: #47467C;
$base-700: #373659;
$base-800: #27263B;
$base-900: #191925;
$base-hover: #4D49B8;
$base-subtle: #DAD9EC;

{
    "color": {
        "base": {
            "value": "#7A77CA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F4FB",
                "type": "color"
            },
            "100": {
                "value": "#E2E1F4",
                "type": "color"
            },
            "200": {
                "value": "#C6C4E8",
                "type": "color"
            },
            "300": {
                "value": "#9D9BD4",
                "type": "color"
            },
            "400": {
                "value": "#7775BD",
                "type": "color"
            },
            "500": {
                "value": "#5654A1",
                "type": "color"
            },
            "600": {
                "value": "#47467C",
                "type": "color"
            },
            "700": {
                "value": "#373659",
                "type": "color"
            },
            "800": {
                "value": "#27263B",
                "type": "color"
            },
            "900": {
                "value": "#191925",
                "type": "color"
            }
        }
    }
}

Palettes built on #7A77CA

Color Lab

Pairs with #7A77CA

UI roles & guardrails

In real applications

Scales

Every model

Export