What color is #7B034D?

#7B034D is a dark, vivid pink. In RGB it is rgb(123, 3, 77), and in HSL hsl(323, 95%, 25%).

Is #7B034D accessible as text?

On white, #7B034D has a contrast ratio of 10.70:1 (passes WCAG AA for body text); on black it is 1.96:1 (fails). For text placed on #7B034D, use white for the best readability.

What is the closest Tailwind color to #7B034D?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #7B034D?

#7B034D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #037C32. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7B034D below.

Is #7B034D good for buttons?

#7B034D works well for buttons and highlights, but use white text on #7B034D — black text only reaches 1.96:1, below the 4.5:1 needed for normal-size labels.

Is #7B034D the same as CSS purple?

No — #7B034D is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7B034D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7B034D

Not just a swatch — here's how #7B034D works with other colors. Named schemes with #7B034D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #7B034D Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Tyrian Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7B034D Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7B034D Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #7B034D Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Tyrian Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7B034D Secondary #845D6E Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7B034D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 14/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B034D

For UI

For branding

For interior

For fashion

People also use #7B034D with

Mauveine Maroon Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.7:1. Use

Subtle surface Use #F3BFDF for cards and hover fills. Tint 80

Avoid beside #7C0326 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B034D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7B034D;
  --color-base-rgb: 123 3 77;
  --color-base-oklch: oklch(38.5% 0.157 351.4);
  --color-50: #FEF0F9;
  --color-100: #FDD8EF;
  --color-200: #FCB1DF;
  --color-300: #F57AC6;
  --color-400: #E84AAB;
  --color-500: #CE278E;
  --color-600: #9C266F;
  --color-700: #6E2150;
  --color-800: #471A36;
  --color-900: #2B1222;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F9',
    100: '#FDD8EF',
    200: '#FCB1DF',
    300: '#F57AC6',
    400: '#E84AAB',
    500: '#CE278E',
    600: '#9C266F',
    700: '#6E2150',
    800: '#471A36',
    900: '#2B1222',
  },
}

$base: #7B034D;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EF;
$base-200: #FCB1DF;
$base-300: #F57AC6;
$base-400: #E84AAB;
$base-500: #CE278E;
$base-600: #9C266F;
$base-700: #6E2150;
$base-800: #471A36;
$base-900: #2B1222;
$base-hover: #63033E;
$base-subtle: #EF9CCF;

{
    "color": {
        "base": {
            "value": "#7B034D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EF",
                "type": "color"
            },
            "200": {
                "value": "#FCB1DF",
                "type": "color"
            },
            "300": {
                "value": "#F57AC6",
                "type": "color"
            },
            "400": {
                "value": "#E84AAB",
                "type": "color"
            },
            "500": {
                "value": "#CE278E",
                "type": "color"
            },
            "600": {
                "value": "#9C266F",
                "type": "color"
            },
            "700": {
                "value": "#6E2150",
                "type": "color"
            },
            "800": {
                "value": "#471A36",
                "type": "color"
            },
            "900": {
                "value": "#2B1222",
                "type": "color"
            }
        }
    }
}

Palettes built on #7B034D

Color Lab

Pairs with #7B034D

UI roles & guardrails

In real applications

Scales

Every model

Export