What color is #7B1069?

#7B1069 is a dark, vivid purple. In RGB it is rgb(123, 16, 105), and in HSL hsl(310, 77%, 27%).

Is #7B1069 accessible as text?

On white, #7B1069 has a contrast ratio of 9.90:1 (passes WCAG AA for body text); on black it is 2.12:1 (fails). For text placed on #7B1069, use white for the best readability.

What is the closest Tailwind color to #7B1069?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #7B1069?

#7B1069 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #107A22. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7B1069 below.

Is #7B1069 good for buttons?

#7B1069 works well for buttons and highlights, but use white text on #7B1069 — black text only reaches 2.12:1, below the 4.5:1 needed for normal-size labels.

Is #7B1069 the same as CSS purple?

No — #7B1069 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#7B1069 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7B1069

Not just a swatch — here's how #7B1069 works with other colors. Named schemes with #7B1069 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #7B1069 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7B1069 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7B1069 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #7B1069 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7B1069 Secondary #86637D Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7B1069 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 74/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B1069

For UI

For branding

For interior

For fashion

People also use #7B1069 with

Grape Burgundy Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.9:1. Use

Subtle surface Use #EEC5E8 for cards and hover fills. Tint 80

Avoid beside #7A1045 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B1069 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7B1069;
  --color-base-rgb: 123 16 105;
  --color-base-oklch: oklch(40.5% 0.166 336.6);
  --color-50: #FEF1FC;
  --color-100: #FBDAF6;
  --color-200: #F5B7EB;
  --color-300: #E986D9;
  --color-400: #D959C3;
  --color-500: #BE37A8;
  --color-600: #913181;
  --color-700: #66285C;
  --color-800: #431E3D;
  --color-900: #291426;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF1FC',
    100: '#FBDAF6',
    200: '#F5B7EB',
    300: '#E986D9',
    400: '#D959C3',
    500: '#BE37A8',
    600: '#913181',
    700: '#66285C',
    800: '#431E3D',
    900: '#291426',
  },
}

$base: #7B1069;
$base-ink: #FFFFFF;
$base-50: #FEF1FC;
$base-100: #FBDAF6;
$base-200: #F5B7EB;
$base-300: #E986D9;
$base-400: #D959C3;
$base-500: #BE37A8;
$base-600: #913181;
$base-700: #66285C;
$base-800: #431E3D;
$base-900: #291426;
$base-hover: #610D53;
$base-subtle: #E8A6DD;

{
    "color": {
        "base": {
            "value": "#7B1069",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FC",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF6",
                "type": "color"
            },
            "200": {
                "value": "#F5B7EB",
                "type": "color"
            },
            "300": {
                "value": "#E986D9",
                "type": "color"
            },
            "400": {
                "value": "#D959C3",
                "type": "color"
            },
            "500": {
                "value": "#BE37A8",
                "type": "color"
            },
            "600": {
                "value": "#913181",
                "type": "color"
            },
            "700": {
                "value": "#66285C",
                "type": "color"
            },
            "800": {
                "value": "#431E3D",
                "type": "color"
            },
            "900": {
                "value": "#291426",
                "type": "color"
            }
        }
    }
}

Palettes built on #7B1069

Color Lab

Pairs with #7B1069

UI roles & guardrails

In real applications

Scales

Every model

Export