#7B16CD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7B16CD works with other colors. Named schemes with #7B16CD in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7B16CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7B16CD at work across the surfaces designers actually ship.
:root {
--color-base: #7B16CD;
--color-base-rgb: 123 22 205;
--color-base-oklch: oklch(48.4% 0.243 301.6);
--color-50: #F8F1FE;
--color-100: #ECD9FC;
--color-200: #D9B5F7;
--color-300: #BD83EC;
--color-400: #A056DC;
--color-500: #8233C2;
--color-600: #662E93;
--color-700: #4B2768;
--color-800: #321D44;
--color-900: #20142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F8F1FE',
100: '#ECD9FC',
200: '#D9B5F7',
300: '#BD83EC',
400: '#A056DC',
500: '#8233C2',
600: '#662E93',
700: '#4B2768',
800: '#321D44',
900: '#20142A',
},
}
$base: #7B16CD; $base-ink: #FFFFFF; $base-50: #F8F1FE; $base-100: #ECD9FC; $base-200: #D9B5F7; $base-300: #BD83EC; $base-400: #A056DC; $base-500: #8233C2; $base-600: #662E93; $base-700: #4B2768; $base-800: #321D44; $base-900: #20142A; $base-hover: #6311A6; $base-subtle: #D8BBEF;
{
"color": {
"base": {
"value": "#7B16CD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#ECD9FC",
"type": "color"
},
"200": {
"value": "#D9B5F7",
"type": "color"
},
"300": {
"value": "#BD83EC",
"type": "color"
},
"400": {
"value": "#A056DC",
"type": "color"
},
"500": {
"value": "#8233C2",
"type": "color"
},
"600": {
"value": "#662E93",
"type": "color"
},
"700": {
"value": "#4B2768",
"type": "color"
},
"800": {
"value": "#321D44",
"type": "color"
},
"900": {
"value": "#20142A",
"type": "color"
}
}
}
}