#7B2AAA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7B2AAA works with other colors. Named schemes with #7B2AAA in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7B2AAA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7B2AAA at work across the surfaces designers actually ship.
:root {
--color-base: #7B2AAA;
--color-base-rgb: 123 42 170;
--color-base-oklch: oklch(46.9% 0.195 309.6);
--color-50: #F9F2FC;
--color-100: #EEDEF8;
--color-200: #DDBEEF;
--color-300: #C291DE;
--color-400: #A667CB;
--color-500: #8846AF;
--color-600: #6B3C86;
--color-700: #4E2F60;
--color-800: #34223F;
--color-900: #211627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F2FC',
100: '#EEDEF8',
200: '#DDBEEF',
300: '#C291DE',
400: '#A667CB',
500: '#8846AF',
600: '#6B3C86',
700: '#4E2F60',
800: '#34223F',
900: '#211627',
},
}
$base: #7B2AAA; $base-ink: #FFFFFF; $base-50: #F9F2FC; $base-100: #EEDEF8; $base-200: #DDBEEF; $base-300: #C291DE; $base-400: #A667CB; $base-500: #8846AF; $base-600: #6B3C86; $base-700: #4E2F60; $base-800: #34223F; $base-900: #211627; $base-hover: #632289; $base-subtle: #D8BEE7;
{
"color": {
"base": {
"value": "#7B2AAA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#EEDEF8",
"type": "color"
},
"200": {
"value": "#DDBEEF",
"type": "color"
},
"300": {
"value": "#C291DE",
"type": "color"
},
"400": {
"value": "#A667CB",
"type": "color"
},
"500": {
"value": "#8846AF",
"type": "color"
},
"600": {
"value": "#6B3C86",
"type": "color"
},
"700": {
"value": "#4E2F60",
"type": "color"
},
"800": {
"value": "#34223F",
"type": "color"
},
"900": {
"value": "#211627",
"type": "color"
}
}
}
}