Nearest named color: Cordovan
#7B3F47
#7B3F47
Nearest named
Cordovan
Family
Red
Lightness
44.5%
Chroma
0.083
Hue angle
12.6°
Temperature
Warm
Contrast on white
7.94:1 · AAA
Contrast on black
2.34:1 · Fail
Web-safe
#663333
CSS oklch()
45% 0.08 13

#7B3F47 is a mid-toned, warm red-orange. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7B3F47

Not just a swatch — here's how #7B3F47 works with other colors. Named schemes with #7B3F47 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Cordovan as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Cordovan anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Cordovan plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Cordovan holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Cordovan is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cordovan carrying the quiet middle.

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Color Lab

How #7B3F47 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 40/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 55/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 54/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 78/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 60/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 77/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 31/100
Low
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B3F47

For UI
For branding
For interior
For fashion
People also use #7B3F47 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.9:1. Use
Subtle surface Use #E6D7D9 for cards and hover fills. Tint 80
Avoid beside #794A3E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B3F47 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7B3F47;
  --color-base-rgb: 123 63 71;
  --color-base-oklch: oklch(44.5% 0.083 12.6);
  --color-50: #FAF5F5;
  --color-100: #F2E4E6;
  --color-200: #E3C9CD;
  --color-300: #CCA3A8;
  --color-400: #B37F86;
  --color-500: #975E66;
  --color-600: #754D52;
  --color-700: #543A3E;
  --color-800: #38292B;
  --color-900: #231A1B;
  --color-on-base: #FFFFFF;
}