What color is #7B439D?

#7B439D is a medium violet. In RGB it is rgb(123, 67, 157), and in HSL hsl(277, 40%, 44%).

Is #7B439D accessible as text?

On white, #7B439D has a contrast ratio of 6.71:1 (passes WCAG AA for body text); on black it is 3.13:1 (fails). For text placed on #7B439D, use white for the best readability.

What is the closest Tailwind color to #7B439D?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #7B439D?

#7B439D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #669D43. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7B439D below.

Is #7B439D good for buttons?

#7B439D works well for buttons and highlights, but use white text on #7B439D — black text only reaches 3.13:1, below the 4.5:1 needed for normal-size labels.

Is #7B439D the same as CSS rebeccapurple?

No — #7B439D is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7B439D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7B439D

Not just a swatch — here's how #7B439D works with other colors. Named schemes with #7B439D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7B439D Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #7B439D Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7B439D Secondary #7E4630 Surface #EDD8C1 Accent #355249 Anchor #592235

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7B439D Anchor #3B2923 Surface #F2E1D1 Accent #9F9362 Secondary #3C3733

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7B439D Secondary #9481A1 Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7B439D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 40/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B439D

For UI

For branding

For interior

For fashion

People also use #7B439D with

Tanzanite Plum Olive Drab Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #E4DAEB for cards and hover fills. Tint 80

Avoid beside #99439D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B439D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7B439D;
  --color-base-rgb: 123 67 157;
  --color-base-oklch: oklch(49.1% 0.147 310.8);
  --color-50: #F8F4FB;
  --color-100: #EDE2F3;
  --color-200: #DAC6E6;
  --color-300: #BE9ED1;
  --color-400: #A178BA;
  --color-500: #83579E;
  --color-600: #67487A;
  --color-700: #4B3758;
  --color-800: #33273A;
  --color-900: #201924;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F8F4FB',
    100: '#EDE2F3',
    200: '#DAC6E6',
    300: '#BE9ED1',
    400: '#A178BA',
    500: '#83579E',
    600: '#67487A',
    700: '#4B3758',
    800: '#33273A',
    900: '#201924',
  },
}

$base: #7B439D;
$base-ink: #FFFFFF;
$base-50: #F8F4FB;
$base-100: #EDE2F3;
$base-200: #DAC6E6;
$base-300: #BE9ED1;
$base-400: #A178BA;
$base-500: #83579E;
$base-600: #67487A;
$base-700: #4B3758;
$base-800: #33273A;
$base-900: #201924;
$base-hover: #62367E;
$base-subtle: #D7C7E1;

{
    "color": {
        "base": {
            "value": "#7B439D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F4FB",
                "type": "color"
            },
            "100": {
                "value": "#EDE2F3",
                "type": "color"
            },
            "200": {
                "value": "#DAC6E6",
                "type": "color"
            },
            "300": {
                "value": "#BE9ED1",
                "type": "color"
            },
            "400": {
                "value": "#A178BA",
                "type": "color"
            },
            "500": {
                "value": "#83579E",
                "type": "color"
            },
            "600": {
                "value": "#67487A",
                "type": "color"
            },
            "700": {
                "value": "#4B3758",
                "type": "color"
            },
            "800": {
                "value": "#33273A",
                "type": "color"
            },
            "900": {
                "value": "#201924",
                "type": "color"
            }
        }
    }
}

Palettes built on #7B439D

Color Lab

Pairs with #7B439D

UI roles & guardrails

In real applications

Scales

Every model

Export