What color is #7B4769?

#7B4769 is a dark, muted magenta. In RGB it is rgb(123, 71, 105), and in HSL hsl(321, 27%, 38%).

Is #7B4769 accessible as text?

On white, #7B4769 has a contrast ratio of 7.12:1 (passes WCAG AA for body text); on black it is 2.95:1 (fails). For text placed on #7B4769, use white for the best readability.

What is the closest Tailwind color to #7B4769?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #7B4769?

#7B4769 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #477B59. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7B4769 below.

Is #7B4769 good for buttons?

#7B4769 works well for buttons and highlights, but use white text on #7B4769 — black text only reaches 2.95:1, below the 4.5:1 needed for normal-size labels.

Is #7B4769 the same as CSS dimgray?

No — #7B4769 is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7B4769 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7B4769

Not just a swatch — here's how #7B4769 works with other colors. Named schemes with #7B4769 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #7B4769 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7B4769 Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7B4769 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C4 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #7B4769 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Plum sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7B4769 Secondary #917D89 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

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Color Lab

How #7B4769 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 42/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 75/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B4769

For UI

For branding

For interior

For fashion

People also use #7B4769 with

Plum Cordovan Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.1:1. Use

Subtle surface Use #E6D9E1 for cards and hover fills. Tint 80

Avoid beside #7B4757 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B4769 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7B4769;
  --color-base-rgb: 123 71 105;
  --color-base-oklch: oklch(47.1% 0.085 341.3);
  --color-50: #FAF5F8;
  --color-100: #F0E5EC;
  --color-200: #E1CBD9;
  --color-300: #C9A6BD;
  --color-400: #AF83A0;
  --color-500: #926382;
  --color-600: #725066;
  --color-700: #523D4B;
  --color-800: #372A32;
  --color-900: #221B20;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FAF5F8',
    100: '#F0E5EC',
    200: '#E1CBD9',
    300: '#C9A6BD',
    400: '#AF83A0',
    500: '#926382',
    600: '#725066',
    700: '#523D4B',
    800: '#372A32',
    900: '#221B20',
  },
}

$base: #7B4769;
$base-ink: #FFFFFF;
$base-50: #FAF5F8;
$base-100: #F0E5EC;
$base-200: #E1CBD9;
$base-300: #C9A6BD;
$base-400: #AF83A0;
$base-500: #926382;
$base-600: #725066;
$base-700: #523D4B;
$base-800: #372A32;
$base-900: #221B20;
$base-hover: #623954;
$base-subtle: #D9C6D2;

{
    "color": {
        "base": {
            "value": "#7B4769",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F8",
                "type": "color"
            },
            "100": {
                "value": "#F0E5EC",
                "type": "color"
            },
            "200": {
                "value": "#E1CBD9",
                "type": "color"
            },
            "300": {
                "value": "#C9A6BD",
                "type": "color"
            },
            "400": {
                "value": "#AF83A0",
                "type": "color"
            },
            "500": {
                "value": "#926382",
                "type": "color"
            },
            "600": {
                "value": "#725066",
                "type": "color"
            },
            "700": {
                "value": "#523D4B",
                "type": "color"
            },
            "800": {
                "value": "#372A32",
                "type": "color"
            },
            "900": {
                "value": "#221B20",
                "type": "color"
            }
        }
    }
}

Palettes built on #7B4769

Color Lab

Pairs with #7B4769

UI roles & guardrails

In real applications

Scales

Every model

Export