#7B48EA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7B48EA works with other colors. Named schemes with #7B48EA in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7B48EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7B48EA at work across the surfaces designers actually ship.
:root {
--color-base: #7B48EA;
--color-base-rgb: 123 72 234;
--color-base-oklch: oklch(55.4% 0.229 291.6);
--color-50: #F5F1FE;
--color-100: #E4DAFC;
--color-200: #CAB6F6;
--color-300: #A585EB;
--color-400: #8158DA;
--color-500: #6135C0;
--color-600: #4F3092;
--color-700: #3C2867;
--color-800: #291D43;
--color-900: #1B1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F5F1FE',
100: '#E4DAFC',
200: '#CAB6F6',
300: '#A585EB',
400: '#8158DA',
500: '#6135C0',
600: '#4F3092',
700: '#3C2867',
800: '#291D43',
900: '#1B1429',
},
}
$base: #7B48EA; $base-ink: #FFFFFF; $base-50: #F5F1FE; $base-100: #E4DAFC; $base-200: #CAB6F6; $base-300: #A585EB; $base-400: #8158DA; $base-500: #6135C0; $base-600: #4F3092; $base-700: #3C2867; $base-800: #291D43; $base-900: #1B1429; $base-hover: #571ADB; $base-subtle: #DACEF3;
{
"color": {
"base": {
"value": "#7B48EA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F1FE",
"type": "color"
},
"100": {
"value": "#E4DAFC",
"type": "color"
},
"200": {
"value": "#CAB6F6",
"type": "color"
},
"300": {
"value": "#A585EB",
"type": "color"
},
"400": {
"value": "#8158DA",
"type": "color"
},
"500": {
"value": "#6135C0",
"type": "color"
},
"600": {
"value": "#4F3092",
"type": "color"
},
"700": {
"value": "#3C2867",
"type": "color"
},
"800": {
"value": "#291D43",
"type": "color"
},
"900": {
"value": "#1B1429",
"type": "color"
}
}
}
}