Nearest named color: Plum
#7B577F
#7B577F
Nearest named
Plum
Family
Purple
Lightness
51.0%
Chroma
0.075
Hue angle
323.2°
Temperature
Neutral-leaning
Contrast on white
5.98:1 · AA
Contrast on black
3.11:1 · AA Large
Web-safe
#666666
CSS oklch()
51% 0.08 323

#7B577F is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7B577F

Not just a swatch — here's how #7B577F works with other colors. Named schemes with #7B577F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Plum sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

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Color Lab

How #7B577F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 46/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 71/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 20/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 84/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 30/100
Low
Usable as a tinted surface in measured doses.
Print safety 92/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B577F

For UI
For branding
For interior
For fashion
People also use #7B577F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.0:1. Use
Subtle surface Use #E5DDE5 for cards and hover fills. Tint 80
Avoid beside #7F5776 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B577F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7B577F;
  --color-base-rgb: 123 87 127;
  --color-base-oklch: oklch(51.0% 0.075 323.2);
  --color-50: #F9F6F9;
  --color-100: #EEE7EF;
  --color-200: #DCCEDE;
  --color-300: #C1ABC4;
  --color-400: #A689A9;
  --color-500: #886A8B;
  --color-600: #6A556D;
  --color-700: #4E404F;
  --color-800: #342C35;
  --color-900: #211C21;
  --color-on-base: #FFFFFF;
}