What color is #7B72C6?

#7B72C6 is a medium indigo. In RGB it is rgb(123, 114, 198), and in HSL hsl(246, 42%, 61%).

Is #7B72C6 accessible as text?

On white, #7B72C6 has a contrast ratio of 4.15:1 (fails WCAG AA for body text); on black it is 5.06:1 (passes). For text placed on #7B72C6, use black for the best readability.

What is the closest Tailwind color to #7B72C6?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #7B72C6?

#7B72C6 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #BDC572. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7B72C6 below.

Is #7B72C6 good for buttons?

#7B72C6 works well for buttons and highlights, but use black text on #7B72C6 — white text only reaches 4.15:1, below the 4.5:1 needed for normal-size labels.

Is #7B72C6 the same as CSS mediumpurple?

No — #7B72C6 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7B72C6 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7B72C6

Not just a swatch — here's how #7B72C6 works with other colors. Named schemes with #7B72C6 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #7B72C6 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7B72C6 Secondary #7E4533 Surface #EDD8C2 Accent #365247 Anchor #582238

Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7B72C6 Anchor #3B2923 Surface #F3E1D2 Accent #759F7C Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #7B72C6 Surface #F5E5D7 Anchor #5B2141 Accent #E5C2C8 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7B72C6 Secondary #A7A6C5 Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

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Color Lab

How #7B72C6 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 30/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 47/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 47/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 92/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7B72C6

For UI

For branding

For interior

For fashion

People also use #7B72C6 with

Iceberg Amethyst Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #E6E5F1 for cards and hover fills. Tint 80

Avoid beside #9672C5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7B72C6 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7B72C6;
  --color-base-rgb: 123 114 198;
  --color-base-oklch: oklch(59.7% 0.126 286.9);
  --color-50: #F5F4FB;
  --color-100: #E3E2F4;
  --color-200: #C9C5E7;
  --color-300: #A29CD3;
  --color-400: #7D76BC;
  --color-500: #5D559F;
  --color-600: #4C477B;
  --color-700: #3A3658;
  --color-800: #28263B;
  --color-900: #1A1924;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F5F4FB',
    100: '#E3E2F4',
    200: '#C9C5E7',
    300: '#A29CD3',
    400: '#7D76BC',
    500: '#5D559F',
    600: '#4C477B',
    700: '#3A3658',
    800: '#28263B',
    900: '#1A1924',
  },
}

$base: #7B72C6;
$base-ink: #141310;
$base-50: #F5F4FB;
$base-100: #E3E2F4;
$base-200: #C9C5E7;
$base-300: #A29CD3;
$base-400: #7D76BC;
$base-500: #5D559F;
$base-600: #4C477B;
$base-700: #3A3658;
$base-800: #28263B;
$base-900: #1A1924;
$base-hover: #5348B1;
$base-subtle: #DAD8EB;

{
    "color": {
        "base": {
            "value": "#7B72C6",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F4FB",
                "type": "color"
            },
            "100": {
                "value": "#E3E2F4",
                "type": "color"
            },
            "200": {
                "value": "#C9C5E7",
                "type": "color"
            },
            "300": {
                "value": "#A29CD3",
                "type": "color"
            },
            "400": {
                "value": "#7D76BC",
                "type": "color"
            },
            "500": {
                "value": "#5D559F",
                "type": "color"
            },
            "600": {
                "value": "#4C477B",
                "type": "color"
            },
            "700": {
                "value": "#3A3658",
                "type": "color"
            },
            "800": {
                "value": "#28263B",
                "type": "color"
            },
            "900": {
                "value": "#1A1924",
                "type": "color"
            }
        }
    }
}

Palettes built on #7B72C6

Color Lab

Pairs with #7B72C6

UI roles & guardrails

In real applications

Scales

Every model

Export