#7B73EA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7B73EA works with other colors. Named schemes with #7B73EA in its natural role, and a note on why the supporting colors balance it.
Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Slate Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.
Medium Slate Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Slate Blue.
Medium Slate Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
How #7B73EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7B73EA at work across the surfaces designers actually ship.
:root {
--color-base: #7B73EA;
--color-base-rgb: 123 115 234;
--color-base-oklch: oklch(62.1% 0.174 283.1);
--color-50: #F2F1FE;
--color-100: #DDDBFB;
--color-200: #BCB8F4;
--color-300: #8E88E7;
--color-400: #645CD6;
--color-500: #4239BC;
--color-600: #39338F;
--color-700: #2E2A65;
--color-800: #211F42;
--color-900: #161529;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-slate-blue: {
50: '#F2F1FE',
100: '#DDDBFB',
200: '#BCB8F4',
300: '#8E88E7',
400: '#645CD6',
500: '#4239BC',
600: '#39338F',
700: '#2E2A65',
800: '#211F42',
900: '#161529',
},
}
$base: #7B73EA; $base-ink: #141310; $base-50: #F2F1FE; $base-100: #DDDBFB; $base-200: #BCB8F4; $base-300: #8E88E7; $base-400: #645CD6; $base-500: #4239BC; $base-600: #39338F; $base-700: #2E2A65; $base-800: #211F42; $base-900: #161529; $base-hover: #4035E1; $base-subtle: #DBD9F4;
{
"color": {
"base": {
"value": "#7B73EA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F1FE",
"type": "color"
},
"100": {
"value": "#DDDBFB",
"type": "color"
},
"200": {
"value": "#BCB8F4",
"type": "color"
},
"300": {
"value": "#8E88E7",
"type": "color"
},
"400": {
"value": "#645CD6",
"type": "color"
},
"500": {
"value": "#4239BC",
"type": "color"
},
"600": {
"value": "#39338F",
"type": "color"
},
"700": {
"value": "#2E2A65",
"type": "color"
},
"800": {
"value": "#211F42",
"type": "color"
},
"900": {
"value": "#161529",
"type": "color"
}
}
}
}