What color is #7C196B?

#7C196B is a dark purple. In RGB it is rgb(124, 25, 107), and in HSL hsl(310, 66%, 29%).

Is #7C196B accessible as text?

On white, #7C196B has a contrast ratio of 9.51:1 (passes WCAG AA for body text); on black it is 2.21:1 (fails). For text placed on #7C196B, use white for the best readability.

What is the closest Tailwind color to #7C196B?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #7C196B?

#7C196B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #197B29. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7C196B below.

Is #7C196B good for buttons?

#7C196B works well for buttons and highlights, but use white text on #7C196B — black text only reaches 2.21:1, below the 4.5:1 needed for normal-size labels.

Is #7C196B the same as CSS purple?

No — #7C196B is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#7C196B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7C196B

Not just a swatch — here's how #7C196B works with other colors. Named schemes with #7C196B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #7C196B Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7C196B Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7C196B Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #7C196B Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7C196B Secondary #88667F Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #7C196B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 61/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7C196B

For UI

For branding

For interior

For fashion

People also use #7C196B with

Grape Burgundy Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.5:1. Use

Subtle surface Use #ECCAE6 for cards and hover fills. Tint 80

Avoid beside #7B194A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7C196B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7C196B;
  --color-base-rgb: 124 25 107;
  --color-base-oklch: oklch(41.4% 0.160 336.2);
  --color-50: #FDF2FB;
  --color-100: #F9DCF4;
  --color-200: #F1BBE8;
  --color-300: #E28DD4;
  --color-400: #D062BD;
  --color-500: #B540A1;
  --color-600: #8A387C;
  --color-700: #622D59;
  --color-800: #40213B;
  --color-900: #281625;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FDF2FB',
    100: '#F9DCF4',
    200: '#F1BBE8',
    300: '#E28DD4',
    400: '#D062BD',
    500: '#B540A1',
    600: '#8A387C',
    700: '#622D59',
    800: '#40213B',
    900: '#281625',
  },
}

$base: #7C196B;
$base-ink: #FFFFFF;
$base-50: #FDF2FB;
$base-100: #F9DCF4;
$base-200: #F1BBE8;
$base-300: #E28DD4;
$base-400: #D062BD;
$base-500: #B540A1;
$base-600: #8A387C;
$base-700: #622D59;
$base-800: #40213B;
$base-900: #281625;
$base-hover: #621455;
$base-subtle: #E4ADDB;

{
    "color": {
        "base": {
            "value": "#7C196B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2FB",
                "type": "color"
            },
            "100": {
                "value": "#F9DCF4",
                "type": "color"
            },
            "200": {
                "value": "#F1BBE8",
                "type": "color"
            },
            "300": {
                "value": "#E28DD4",
                "type": "color"
            },
            "400": {
                "value": "#D062BD",
                "type": "color"
            },
            "500": {
                "value": "#B540A1",
                "type": "color"
            },
            "600": {
                "value": "#8A387C",
                "type": "color"
            },
            "700": {
                "value": "#622D59",
                "type": "color"
            },
            "800": {
                "value": "#40213B",
                "type": "color"
            },
            "900": {
                "value": "#281625",
                "type": "color"
            }
        }
    }
}

Palettes built on #7C196B

Color Lab

Pairs with #7C196B

UI roles & guardrails

In real applications

Scales

Every model

Export