Nearest named color: Royal Purple
#7C44BB
#7C44BB
Nearest named
Royal Purple
Family
Purple
Lightness
51.4%
Chroma
0.180
Hue angle
302.1°
Temperature
Cool
Contrast on white
6.17:1 · AA
Contrast on black
3.01:1 · AA Large
Web-safe
#6633CC
CSS oklch()
51% 0.18 302

#7C44BB is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7C44BB

Not just a swatch — here's how #7C44BB works with other colors. Named schemes with #7C44BB in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

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Color Lab

How #7C44BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 35/100
Low
Middle-weight — neither delicate nor heavy.
Depth 51/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 35/100
Low
A faint retro warmth without tipping into sepia.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 49/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 93/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 9/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7C44BB

For UI
For branding
For interior
For fashion
People also use #7C44BB with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.2:1. Use
Subtle surface Use #E5DDEE for cards and hover fills. Tint 80
Avoid beside #A344BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7C44BB at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7C44BB;
  --color-base-rgb: 124 68 187;
  --color-base-oklch: oklch(51.4% 0.180 302.1);
  --color-50: #F7F3FB;
  --color-100: #EAE0F5;
  --color-200: #D5C3E9;
  --color-300: #B699D6;
  --color-400: #9672C0;
  --color-500: #7851A4;
  --color-600: #5F447E;
  --color-700: #46345A;
  --color-800: #30253C;
  --color-900: #1E1825;
  --color-on-base: #FFFFFF;
}