What color is #7C4C73?

#7C4C73 is a dark, muted purple. In RGB it is rgb(124, 76, 115), and in HSL hsl(311, 24%, 39%).

Is #7C4C73 accessible as text?

On white, #7C4C73 has a contrast ratio of 6.69:1 (passes WCAG AA for body text); on black it is 3.14:1 (fails). For text placed on #7C4C73, use white for the best readability.

What is the closest Tailwind color to #7C4C73?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #7C4C73?

#7C4C73 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4C7B54. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7C4C73 below.

Is #7C4C73 good for buttons?

#7C4C73 works well for buttons and highlights, but use white text on #7C4C73 — black text only reaches 3.14:1, below the 4.5:1 needed for normal-size labels.

Is #7C4C73 the same as CSS dimgray?

No — #7C4C73 is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7C4C73 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7C4C73

Not just a swatch — here's how #7C4C73 works with other colors. Named schemes with #7C4C73 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #7C4C73 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7C4C73 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7C4C73 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #7C4C73 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA1 Ink #2B2723

Plum sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7C4C73 Secondary #93818F Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

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Color Lab

How #7C4C73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 43/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 75/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7C4C73

For UI

For branding

For interior

For fashion

People also use #7C4C73 with

Royal Purple Cordovan Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.7:1. Use

Subtle surface Use #E5DBE3 for cards and hover fills. Tint 80

Avoid beside #7B4C63 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7C4C73 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7C4C73;
  --color-base-rgb: 124 76 115;
  --color-base-oklch: oklch(48.5% 0.085 333.9);
  --color-50: #F9F5F9;
  --color-100: #F0E5EE;
  --color-200: #E0CCDC;
  --color-300: #C7A8C1;
  --color-400: #AD85A6;
  --color-500: #906588;
  --color-600: #70526A;
  --color-700: #513E4E;
  --color-800: #362B34;
  --color-900: #221B21;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#F9F5F9',
    100: '#F0E5EE',
    200: '#E0CCDC',
    300: '#C7A8C1',
    400: '#AD85A6',
    500: '#906588',
    600: '#70526A',
    700: '#513E4E',
    800: '#362B34',
    900: '#221B21',
  },
}

$base: #7C4C73;
$base-ink: #FFFFFF;
$base-50: #F9F5F9;
$base-100: #F0E5EE;
$base-200: #E0CCDC;
$base-300: #C7A8C1;
$base-400: #AD85A6;
$base-500: #906588;
$base-600: #70526A;
$base-700: #513E4E;
$base-800: #362B34;
$base-900: #221B21;
$base-hover: #633C5C;
$base-subtle: #D9C8D6;

{
    "color": {
        "base": {
            "value": "#7C4C73",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F9",
                "type": "color"
            },
            "100": {
                "value": "#F0E5EE",
                "type": "color"
            },
            "200": {
                "value": "#E0CCDC",
                "type": "color"
            },
            "300": {
                "value": "#C7A8C1",
                "type": "color"
            },
            "400": {
                "value": "#AD85A6",
                "type": "color"
            },
            "500": {
                "value": "#906588",
                "type": "color"
            },
            "600": {
                "value": "#70526A",
                "type": "color"
            },
            "700": {
                "value": "#513E4E",
                "type": "color"
            },
            "800": {
                "value": "#362B34",
                "type": "color"
            },
            "900": {
                "value": "#221B21",
                "type": "color"
            }
        }
    }
}

Palettes built on #7C4C73

Color Lab

Pairs with #7C4C73

UI roles & guardrails

In real applications

Scales

Every model

Export