Nearest named color: Very Peri
#7C679D
#7C679D
Nearest named
Very Peri
Family
Purple
Lightness
55.5%
Chroma
0.085
Hue angle
301.6°
Temperature
Cool
Contrast on white
4.90:1 · AA
Contrast on black
3.79:1 · AA Large
Web-safe
#666699
CSS oklch()
56% 0.09 302

#7C679D is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7C679D

Not just a swatch — here's how #7C679D works with other colors. Named schemes with #7C679D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7C679D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 42/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 49/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 44/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 72/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 87/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 32/100
Low
Usable as a tinted surface in measured doses.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7C679D

For UI
For branding
For interior
For fashion
People also use #7C679D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.9:1. Use
Subtle surface Use #E5E2EA for cards and hover fills. Tint 80
Avoid beside #8E679E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7C679D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7C679D;
  --color-base-rgb: 124 103 157;
  --color-base-oklch: oklch(55.5% 0.085 301.6);
  --color-50: #F7F6F9;
  --color-100: #E9E6EF;
  --color-200: #D4CDDF;
  --color-300: #B4A9C6;
  --color-400: #9587AB;
  --color-500: #76678E;
  --color-600: #5E536F;
  --color-700: #453F50;
  --color-800: #2F2B36;
  --color-900: #1E1C22;
  --color-on-base: #FFFFFF;
}