What color is #7C77CD?

#7C77CD is a light, soft blue-violet. In RGB it is rgb(124, 119, 205), and in HSL hsl(243, 46%, 64%).

Is #7C77CD accessible as text?

On white, #7C77CD has a contrast ratio of 3.91:1 (fails WCAG AA for body text); on black it is 5.38:1 (passes). For text placed on #7C77CD, use black for the best readability.

What is the closest Tailwind color to #7C77CD?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #7C77CD?

#7C77CD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #C9CD79. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7C77CD below.

Is #7C77CD good for buttons?

#7C77CD works well for buttons and highlights, but use black text on #7C77CD — white text only reaches 3.91:1, below the 4.5:1 needed for normal-size labels.

Is #7C77CD the same as CSS mediumpurple?

No — #7C77CD is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7C77CD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7C77CD

Not just a swatch — here's how #7C77CD works with other colors. Named schemes with #7C77CD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #7C77CD Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7C77CD Secondary #7E4533 Surface #EDD7C2 Accent #365247 Anchor #582238

Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7C77CD Anchor #3B2923 Surface #F3E1D2 Accent #759F7C Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #7C77CD Surface #F5E5D7 Anchor #5B2142 Accent #E5C2C8 Secondary #332B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7C77CD Secondary #ABABCA Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7C77CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 28/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7C77CD

For UI

For branding

For interior

For fashion

People also use #7C77CD with

Light Steel Blue Medium Purple Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #E7E7F3 for cards and hover fills. Tint 80

Avoid beside #9979CD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7C77CD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7C77CD;
  --color-base-rgb: 124 119 205;
  --color-base-oklch: oklch(61.2% 0.128 284.6);
  --color-50: #F4F3FB;
  --color-100: #E2E1F5;
  --color-200: #C5C4E9;
  --color-300: #9D9AD5;
  --color-400: #7773BF;
  --color-500: #5652A3;
  --color-600: #47447E;
  --color-700: #37355A;
  --color-800: #26253C;
  --color-900: #191825;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F4F3FB',
    100: '#E2E1F5',
    200: '#C5C4E9',
    300: '#9D9AD5',
    400: '#7773BF',
    500: '#5652A3',
    600: '#47447E',
    700: '#37355A',
    800: '#26253C',
    900: '#191825',
  },
}

$base: #7C77CD;
$base-ink: #141310;
$base-50: #F4F3FB;
$base-100: #E2E1F5;
$base-200: #C5C4E9;
$base-300: #9D9AD5;
$base-400: #7773BF;
$base-500: #5652A3;
$base-600: #47447E;
$base-700: #37355A;
$base-800: #26253C;
$base-900: #191825;
$base-hover: #4F49BC;
$base-subtle: #DBDAED;

{
    "color": {
        "base": {
            "value": "#7C77CD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F3FB",
                "type": "color"
            },
            "100": {
                "value": "#E2E1F5",
                "type": "color"
            },
            "200": {
                "value": "#C5C4E9",
                "type": "color"
            },
            "300": {
                "value": "#9D9AD5",
                "type": "color"
            },
            "400": {
                "value": "#7773BF",
                "type": "color"
            },
            "500": {
                "value": "#5652A3",
                "type": "color"
            },
            "600": {
                "value": "#47447E",
                "type": "color"
            },
            "700": {
                "value": "#37355A",
                "type": "color"
            },
            "800": {
                "value": "#26253C",
                "type": "color"
            },
            "900": {
                "value": "#191825",
                "type": "color"
            }
        }
    }
}

Palettes built on #7C77CD

Color Lab

Pairs with #7C77CD

UI roles & guardrails

In real applications

Scales

Every model

Export