Nearest named color: Maroon
#7D1002
#7D1002
Nearest named
Maroon
Family
Red
Lightness
37.9%
Chroma
0.144
Hue angle
31.3°
Temperature
Warm
Contrast on white
10.79:1 · AAA
Contrast on black
1.72:1 · Fail
Web-safe
#660000
CSS oklch()
38% 0.14 31

#7D1002 is a deep, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7D1002

Not just a swatch — here's how #7D1002 works with other colors. Named schemes with #7D1002 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.

Minimal Editorial Surface · 5 colors

Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7D1002 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 91/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 90/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 52/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 66/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 56/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 67/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D1002

For UI
For branding
For interior
For fashion
People also use #7D1002 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.8:1. Use
Subtle surface Use #F3C4BE for cards and hover fills. Tint 80
Avoid beside #7E3A02 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D1002 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7D1002;
  --color-base-rgb: 125 16 2;
  --color-base-oklch: oklch(37.9% 0.144 31.3);
  --color-50: #FEF2F0;
  --color-100: #FDDCD8;
  --color-200: #FCB9B1;
  --color-300: #F68879;
  --color-400: #E95B49;
  --color-500: #D03925;
  --color-600: #9D3325;
  --color-700: #6F2920;
  --color-800: #481F19;
  --color-900: #2C1511;
  --color-on-base: #FFFFFF;
}