#7D12E2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #7D12E2 works with other colors. Named schemes with #7D12E2 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7D12E2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D12E2 at work across the surfaces designers actually ship.
:root {
--color-base: #7D12E2;
--color-base-rgb: 125 18 226;
--color-base-oklch: oklch(50.4% 0.263 298.0);
--color-50: #F8F0FE;
--color-100: #EBD8FD;
--color-200: #D7B4F9;
--color-300: #B981EE;
--color-400: #9B53DF;
--color-500: #7D30C5;
--color-600: #632C96;
--color-700: #49256A;
--color-800: #311C45;
--color-900: #1F132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F8F0FE',
100: '#EBD8FD',
200: '#D7B4F9',
300: '#B981EE',
400: '#9B53DF',
500: '#7D30C5',
600: '#632C96',
700: '#49256A',
800: '#311C45',
900: '#1F132A',
},
}
$base: #7D12E2; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #EBD8FD; $base-200: #D7B4F9; $base-300: #B981EE; $base-400: #9B53DF; $base-500: #7D30C5; $base-600: #632C96; $base-700: #49256A; $base-800: #311C45; $base-900: #1F132A; $base-hover: #650FB5; $base-subtle: #D8BEF1;
{
"color": {
"base": {
"value": "#7D12E2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#EBD8FD",
"type": "color"
},
"200": {
"value": "#D7B4F9",
"type": "color"
},
"300": {
"value": "#B981EE",
"type": "color"
},
"400": {
"value": "#9B53DF",
"type": "color"
},
"500": {
"value": "#7D30C5",
"type": "color"
},
"600": {
"value": "#632C96",
"type": "color"
},
"700": {
"value": "#49256A",
"type": "color"
},
"800": {
"value": "#311C45",
"type": "color"
},
"900": {
"value": "#1F132A",
"type": "color"
}
}
}
}