#7D1389 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7D1389 works with other colors. Named schemes with #7D1389 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #7D1389 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D1389 at work across the surfaces designers actually ship.
:root {
--color-base: #7D1389;
--color-base-rgb: 125 19 137;
--color-base-oklch: oklch(43.0% 0.188 323.3);
--color-50: #FCF1FE;
--color-100: #F8DAFB;
--color-200: #EFB7F5;
--color-300: #DF87E9;
--color-400: #CB5AD8;
--color-500: #B037BD;
--color-600: #873290;
--color-700: #602966;
--color-800: #3F1E43;
--color-900: #271429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF1FE',
100: '#F8DAFB',
200: '#EFB7F5',
300: '#DF87E9',
400: '#CB5AD8',
500: '#B037BD',
600: '#873290',
700: '#602966',
800: '#3F1E43',
900: '#271429',
},
}
$base: #7D1389; $base-ink: #FFFFFF; $base-50: #FCF1FE; $base-100: #F8DAFB; $base-200: #EFB7F5; $base-300: #DF87E9; $base-400: #CB5AD8; $base-500: #B037BD; $base-600: #873290; $base-700: #602966; $base-800: #3F1E43; $base-900: #271429; $base-hover: #660F6F; $base-subtle: #E3ACE9;
{
"color": {
"base": {
"value": "#7D1389",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF1FE",
"type": "color"
},
"100": {
"value": "#F8DAFB",
"type": "color"
},
"200": {
"value": "#EFB7F5",
"type": "color"
},
"300": {
"value": "#DF87E9",
"type": "color"
},
"400": {
"value": "#CB5AD8",
"type": "color"
},
"500": {
"value": "#B037BD",
"type": "color"
},
"600": {
"value": "#873290",
"type": "color"
},
"700": {
"value": "#602966",
"type": "color"
},
"800": {
"value": "#3F1E43",
"type": "color"
},
"900": {
"value": "#271429",
"type": "color"
}
}
}
}