What color is #7D1723?

#7D1723 is a dark red. In RGB it is rgb(125, 23, 35), and in HSL hsl(353, 69%, 29%).

Is #7D1723 accessible as text?

On white, #7D1723 has a contrast ratio of 10.40:1 (passes WCAG AA for body text); on black it is 2.02:1 (fails). For text placed on #7D1723, use white for the best readability.

What is the closest Tailwind color to #7D1723?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #7D1723?

#7D1723 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #177D71. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7D1723 below.

Is #7D1723 good for buttons?

#7D1723 works well for buttons and highlights, but use white text on #7D1723 — black text only reaches 2.02:1, below the 4.5:1 needed for normal-size labels.

Is #7D1723 the same as CSS maroon?

No — #7D1723 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#7D1723 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7D1723

Not just a swatch — here's how #7D1723 works with other colors. Named schemes with #7D1723 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #7D1723 Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #7D1723 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Falu Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7D1723 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7D1723 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Falu Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7D1723 Secondary #85605F Support #9B9087 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7D1723 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 74/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 55/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D1723

For UI

For branding

For interior

For fashion

People also use #7D1723 with

Fandango Russet Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.4:1. Use

Subtle surface Use #EDC9CD for cards and hover fills. Tint 80

Avoid beside #7D2D17 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D1723 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7D1723;
  --color-base-rgb: 125 23 35;
  --color-base-oklch: oklch(38.8% 0.136 20.6);
  --color-50: #FDF2F3;
  --color-100: #F9DCDF;
  --color-200: #F2BAC1;
  --color-300: #E48B95;
  --color-400: #D2606D;
  --color-500: #B73E4C;
  --color-600: #8C3640;
  --color-700: #632C32;
  --color-800: #412024;
  --color-900: #281517;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FDF2F3',
    100: '#F9DCDF',
    200: '#F2BAC1',
    300: '#E48B95',
    400: '#D2606D',
    500: '#B73E4C',
    600: '#8C3640',
    700: '#632C32',
    800: '#412024',
    900: '#281517',
  },
}

$base: #7D1723;
$base-ink: #FFFFFF;
$base-50: #FDF2F3;
$base-100: #F9DCDF;
$base-200: #F2BAC1;
$base-300: #E48B95;
$base-400: #D2606D;
$base-500: #B73E4C;
$base-600: #8C3640;
$base-700: #632C32;
$base-800: #412024;
$base-900: #281517;
$base-hover: #64121C;
$base-subtle: #E5ACB3;

{
    "color": {
        "base": {
            "value": "#7D1723",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F3",
                "type": "color"
            },
            "100": {
                "value": "#F9DCDF",
                "type": "color"
            },
            "200": {
                "value": "#F2BAC1",
                "type": "color"
            },
            "300": {
                "value": "#E48B95",
                "type": "color"
            },
            "400": {
                "value": "#D2606D",
                "type": "color"
            },
            "500": {
                "value": "#B73E4C",
                "type": "color"
            },
            "600": {
                "value": "#8C3640",
                "type": "color"
            },
            "700": {
                "value": "#632C32",
                "type": "color"
            },
            "800": {
                "value": "#412024",
                "type": "color"
            },
            "900": {
                "value": "#281517",
                "type": "color"
            }
        }
    }
}

Palettes built on #7D1723

Color Lab

Pairs with #7D1723

UI roles & guardrails

In real applications

Scales

Every model

Export