What color is #7D2012?

#7D2012 is a dark, vivid reddish brown. In RGB it is rgb(125, 32, 18), and in HSL hsl(8, 75%, 28%).

Is #7D2012 accessible as text?

On white, #7D2012 has a contrast ratio of 10.06:1 (passes WCAG AA for body text); on black it is 2.09:1 (fails). For text placed on #7D2012, use white for the best readability.

What is the closest Tailwind color to #7D2012?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #7D2012?

#7D2012 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #126F7D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7D2012 below.

Is #7D2012 good for buttons?

#7D2012 works well for buttons and highlights, but use white text on #7D2012 — black text only reaches 2.09:1, below the 4.5:1 needed for normal-size labels.

Is #7D2012 the same as CSS maroon?

No — #7D2012 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7D2012 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7D2012

Not just a swatch — here's how #7D2012 works with other colors. Named schemes with #7D2012 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #7D2012 Secondary #B76324 Accent #777743 Surface #F4EBDD Anchor #3B2A20

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #7D2012 Anchor #3A2A20 Surface #F0E2D0 Accent #969665 Secondary #3B3833

Falu Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7D2012 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7D2012 Surface #F3E6D6 Anchor #5F2036 Accent #E6C2C1 Secondary #332B2D

Falu Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7D2012 Secondary #85635D Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7D2012 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D2012

For UI

For branding

For interior

For fashion

People also use #7D2012 with

Cranberry Raw Umber Teal Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.1:1. Use

Subtle surface Use #EECCC6 for cards and hover fills. Tint 80

Avoid beside #7D4412 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D2012 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7D2012;
  --color-base-rgb: 125 32 18;
  --color-base-oklch: oklch(39.4% 0.130 31.5);
  --color-50: #FEF3F1;
  --color-100: #FBDFDA;
  --color-200: #F5C0B8;
  --color-300: #E89487;
  --color-400: #D76B5B;
  --color-500: #BC4A38;
  --color-600: #903F32;
  --color-700: #663129;
  --color-800: #42231E;
  --color-900: #291714;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FEF3F1',
    100: '#FBDFDA',
    200: '#F5C0B8',
    300: '#E89487',
    400: '#D76B5B',
    500: '#BC4A38',
    600: '#903F32',
    700: '#663129',
    800: '#42231E',
    900: '#291714',
  },
}

$base: #7D2012;
$base-ink: #FFFFFF;
$base-50: #FEF3F1;
$base-100: #FBDFDA;
$base-200: #F5C0B8;
$base-300: #E89487;
$base-400: #D76B5B;
$base-500: #BC4A38;
$base-600: #903F32;
$base-700: #663129;
$base-800: #42231E;
$base-900: #291714;
$base-hover: #641A0E;
$base-subtle: #E7B1A9;

{
    "color": {
        "base": {
            "value": "#7D2012",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF3F1",
                "type": "color"
            },
            "100": {
                "value": "#FBDFDA",
                "type": "color"
            },
            "200": {
                "value": "#F5C0B8",
                "type": "color"
            },
            "300": {
                "value": "#E89487",
                "type": "color"
            },
            "400": {
                "value": "#D76B5B",
                "type": "color"
            },
            "500": {
                "value": "#BC4A38",
                "type": "color"
            },
            "600": {
                "value": "#903F32",
                "type": "color"
            },
            "700": {
                "value": "#663129",
                "type": "color"
            },
            "800": {
                "value": "#42231E",
                "type": "color"
            },
            "900": {
                "value": "#291714",
                "type": "color"
            }
        }
    }
}

Palettes built on #7D2012

Color Lab

Pairs with #7D2012

UI roles & guardrails

In real applications

Scales

Every model

Export