What color is #7D2018?

#7D2018 is a dark reddish brown. In RGB it is rgb(125, 32, 24), and in HSL hsl(5, 68%, 29%).

Is #7D2018 accessible as text?

On white, #7D2018 has a contrast ratio of 10.04:1 (passes WCAG AA for body text); on black it is 2.09:1 (fails). For text placed on #7D2018, use white for the best readability.

What is the closest Tailwind color to #7D2018?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #7D2018?

#7D2018 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #18747C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7D2018 below.

Is #7D2018 good for buttons?

#7D2018 works well for buttons and highlights, but use white text on #7D2018 — black text only reaches 2.09:1, below the 4.5:1 needed for normal-size labels.

Is #7D2018 the same as CSS maroon?

No — #7D2018 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7D2018 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7D2018

Not just a swatch — here's how #7D2018 works with other colors. Named schemes with #7D2018 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #7D2018 Secondary #B76325 Accent #777743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #7D2018 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Falu Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #7D2018 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #7D2018 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2D

Falu Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #7D2018 Secondary #85645E Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7D2018 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 96/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D2018

For UI

For branding

For interior

For fashion

People also use #7D2018 with

Cranberry Raw Umber Myrtle Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.0:1. Use

Subtle surface Use #EDCCC9 for cards and hover fills. Tint 80

Avoid beside #7C4218 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D2018 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7D2018;
  --color-base-rgb: 125 32 24;
  --color-base-oklch: oklch(39.4% 0.129 29.1);
  --color-50: #FDF3F2;
  --color-100: #F9DEDC;
  --color-200: #F2BFBB;
  --color-300: #E3938C;
  --color-400: #D16A61;
  --color-500: #B6493F;
  --color-600: #8B3E37;
  --color-700: #63312C;
  --color-800: #412320;
  --color-900: #281715;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FDF3F2',
    100: '#F9DEDC',
    200: '#F2BFBB',
    300: '#E3938C',
    400: '#D16A61',
    500: '#B6493F',
    600: '#8B3E37',
    700: '#63312C',
    800: '#412320',
    900: '#281715',
  },
}

$base: #7D2018;
$base-ink: #FFFFFF;
$base-50: #FDF3F2;
$base-100: #F9DEDC;
$base-200: #F2BFBB;
$base-300: #E3938C;
$base-400: #D16A61;
$base-500: #B6493F;
$base-600: #8B3E37;
$base-700: #63312C;
$base-800: #412320;
$base-900: #281715;
$base-hover: #631A13;
$base-subtle: #E5B1AD;

{
    "color": {
        "base": {
            "value": "#7D2018",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF3F2",
                "type": "color"
            },
            "100": {
                "value": "#F9DEDC",
                "type": "color"
            },
            "200": {
                "value": "#F2BFBB",
                "type": "color"
            },
            "300": {
                "value": "#E3938C",
                "type": "color"
            },
            "400": {
                "value": "#D16A61",
                "type": "color"
            },
            "500": {
                "value": "#B6493F",
                "type": "color"
            },
            "600": {
                "value": "#8B3E37",
                "type": "color"
            },
            "700": {
                "value": "#63312C",
                "type": "color"
            },
            "800": {
                "value": "#412320",
                "type": "color"
            },
            "900": {
                "value": "#281715",
                "type": "color"
            }
        }
    }
}

Palettes built on #7D2018

Color Lab

Pairs with #7D2018

UI roles & guardrails

In real applications

Scales

Every model

Export