#7D239B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7D239B works with other colors. Named schemes with #7D239B in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #7D239B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D239B at work across the surfaces designers actually ship.
:root {
--color-base: #7D239B;
--color-base-rgb: 125 35 155;
--color-base-oklch: oklch(45.4% 0.189 315.9);
--color-50: #FAF2FD;
--color-100: #F1DDF8;
--color-200: #E3BDF0;
--color-300: #CC8FE0;
--color-400: #B365CD;
--color-500: #9643B2;
--color-600: #753A88;
--color-700: #542E61;
--color-800: #382140;
--color-900: #231627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#FAF2FD',
100: '#F1DDF8',
200: '#E3BDF0',
300: '#CC8FE0',
400: '#B365CD',
500: '#9643B2',
600: '#753A88',
700: '#542E61',
800: '#382140',
900: '#231627',
},
}
$base: #7D239B; $base-ink: #FFFFFF; $base-50: #FAF2FD; $base-100: #F1DDF8; $base-200: #E3BDF0; $base-300: #CC8FE0; $base-400: #B365CD; $base-500: #9643B2; $base-600: #753A88; $base-700: #542E61; $base-800: #382140; $base-900: #231627; $base-hover: #631C7B; $base-subtle: #DAB8E6;
{
"color": {
"base": {
"value": "#7D239B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF2FD",
"type": "color"
},
"100": {
"value": "#F1DDF8",
"type": "color"
},
"200": {
"value": "#E3BDF0",
"type": "color"
},
"300": {
"value": "#CC8FE0",
"type": "color"
},
"400": {
"value": "#B365CD",
"type": "color"
},
"500": {
"value": "#9643B2",
"type": "color"
},
"600": {
"value": "#753A88",
"type": "color"
},
"700": {
"value": "#542E61",
"type": "color"
},
"800": {
"value": "#382140",
"type": "color"
},
"900": {
"value": "#231627",
"type": "color"
}
}
}
}