What color is #7D2491?

#7D2491 is a dark purple. In RGB it is rgb(125, 36, 145), and in HSL hsl(289, 60%, 35%).

Is #7D2491 accessible as text?

On white, #7D2491 has a contrast ratio of 8.29:1 (passes WCAG AA for body text); on black it is 2.53:1 (fails). For text placed on #7D2491, use white for the best readability.

What is the closest Tailwind color to #7D2491?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #7D2491?

#7D2491 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #378F24. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7D2491 below.

Is #7D2491 good for buttons?

#7D2491 works well for buttons and highlights, but use white text on #7D2491 — black text only reaches 2.53:1, below the 4.5:1 needed for normal-size labels.

Is #7D2491 the same as CSS darkmagenta?

No — #7D2491 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color.

#7D2491 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7D2491

Not just a swatch — here's how #7D2491 works with other colors. Named schemes with #7D2491 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7D2491 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #7D2491 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7D2491 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Dark Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7D2491 Secondary #8D7194 Support #9C9087 Ink #18140F

Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #7D2491 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9F52B1

Dark Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Magenta.

Build a working theme in the generator →

Color Lab

How #7D2491 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D2491

For UI

For branding

For interior

For fashion

People also use #7D2491 with

Rebecca Purple Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #E7D0EC for cards and hover fills. Tint 80

Avoid beside #8F247F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D2491 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7D2491;
  --color-base-rgb: 125 36 145;
  --color-base-oklch: oklch(44.8% 0.179 319.5);
  --color-50: #FBF2FC;
  --color-100: #F3DEF8;
  --color-200: #E6BEEF;
  --color-300: #D091DE;
  --color-400: #B867CB;
  --color-500: #9C46AF;
  --color-600: #793C86;
  --color-700: #572F60;
  --color-800: #3A223F;
  --color-900: #241627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  dark-magenta: {
    50: '#FBF2FC',
    100: '#F3DEF8',
    200: '#E6BEEF',
    300: '#D091DE',
    400: '#B867CB',
    500: '#9C46AF',
    600: '#793C86',
    700: '#572F60',
    800: '#3A223F',
    900: '#241627',
  },
}

$base: #7D2491;
$base-ink: #FFFFFF;
$base-50: #FBF2FC;
$base-100: #F3DEF8;
$base-200: #E6BEEF;
$base-300: #D091DE;
$base-400: #B867CB;
$base-500: #9C46AF;
$base-600: #793C86;
$base-700: #572F60;
$base-800: #3A223F;
$base-900: #241627;
$base-hover: #631D72;
$base-subtle: #DCB7E4;

{
    "color": {
        "base": {
            "value": "#7D2491",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF2FC",
                "type": "color"
            },
            "100": {
                "value": "#F3DEF8",
                "type": "color"
            },
            "200": {
                "value": "#E6BEEF",
                "type": "color"
            },
            "300": {
                "value": "#D091DE",
                "type": "color"
            },
            "400": {
                "value": "#B867CB",
                "type": "color"
            },
            "500": {
                "value": "#9C46AF",
                "type": "color"
            },
            "600": {
                "value": "#793C86",
                "type": "color"
            },
            "700": {
                "value": "#572F60",
                "type": "color"
            },
            "800": {
                "value": "#3A223F",
                "type": "color"
            },
            "900": {
                "value": "#241627",
                "type": "color"
            }
        }
    }
}

Palettes built on #7D2491

Color Lab

Pairs with #7D2491

UI roles & guardrails

In real applications

Scales

Every model

Export