#7D28CD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7D28CD works with other colors. Named schemes with #7D28CD in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7D28CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D28CD at work across the surfaces designers actually ship.
:root {
--color-base: #7D28CD;
--color-base-rgb: 125 40 205;
--color-base-oklch: oklch(49.8% 0.231 301.3);
--color-50: #F8F2FD;
--color-100: #EBDCF9;
--color-200: #D7BBF1;
--color-300: #B98CE3;
--color-400: #9B62D0;
--color-500: #7C3FB5;
--color-600: #62378B;
--color-700: #482C62;
--color-800: #312041;
--color-900: #1F1628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F8F2FD',
100: '#EBDCF9',
200: '#D7BBF1',
300: '#B98CE3',
400: '#9B62D0',
500: '#7C3FB5',
600: '#62378B',
700: '#482C62',
800: '#312041',
900: '#1F1628',
},
}
$base: #7D28CD; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #EBDCF9; $base-200: #D7BBF1; $base-300: #B98CE3; $base-400: #9B62D0; $base-500: #7C3FB5; $base-600: #62378B; $base-700: #482C62; $base-800: #312041; $base-900: #1F1628; $base-hover: #6420A4; $base-subtle: #D8C3EB;
{
"color": {
"base": {
"value": "#7D28CD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#EBDCF9",
"type": "color"
},
"200": {
"value": "#D7BBF1",
"type": "color"
},
"300": {
"value": "#B98CE3",
"type": "color"
},
"400": {
"value": "#9B62D0",
"type": "color"
},
"500": {
"value": "#7C3FB5",
"type": "color"
},
"600": {
"value": "#62378B",
"type": "color"
},
"700": {
"value": "#482C62",
"type": "color"
},
"800": {
"value": "#312041",
"type": "color"
},
"900": {
"value": "#1F1628",
"type": "color"
}
}
}
}