#7D2BE2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7D2BE2 works with other colors. Named schemes with #7D2BE2 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7D2BE2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D2BE2 at work across the surfaces designers actually ship.
:root {
--color-base: #7D2BE2;
--color-base-rgb: 125 43 226;
--color-base-oklch: oklch(51.9% 0.249 296.7);
--color-50: #F7F1FE;
--color-100: #E9DAFB;
--color-200: #D3B7F5;
--color-300: #B387E9;
--color-400: #935AD8;
--color-500: #7437BD;
--color-600: #5C3290;
--color-700: #442966;
--color-800: #2F1E43;
--color-900: #1E1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F1FE',
100: '#E9DAFB',
200: '#D3B7F5',
300: '#B387E9',
400: '#935AD8',
500: '#7437BD',
600: '#5C3290',
700: '#442966',
800: '#2F1E43',
900: '#1E1429',
},
}
$base: #7D2BE2; $base-ink: #FFFFFF; $base-50: #F7F1FE; $base-100: #E9DAFB; $base-200: #D3B7F5; $base-300: #B387E9; $base-400: #935AD8; $base-500: #7437BD; $base-600: #5C3290; $base-700: #442966; $base-800: #2F1E43; $base-900: #1E1429; $base-hover: #641ABE; $base-subtle: #D9C6F0;
{
"color": {
"base": {
"value": "#7D2BE2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#E9DAFB",
"type": "color"
},
"200": {
"value": "#D3B7F5",
"type": "color"
},
"300": {
"value": "#B387E9",
"type": "color"
},
"400": {
"value": "#935AD8",
"type": "color"
},
"500": {
"value": "#7437BD",
"type": "color"
},
"600": {
"value": "#5C3290",
"type": "color"
},
"700": {
"value": "#442966",
"type": "color"
},
"800": {
"value": "#2F1E43",
"type": "color"
},
"900": {
"value": "#1E1429",
"type": "color"
}
}
}
}