#7D2CA2 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7D2CA2 works with other colors. Named schemes with #7D2CA2 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7D2CA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D2CA2 at work across the surfaces designers actually ship.
:root {
--color-base: #7D2CA2;
--color-base-rgb: 125 44 162;
--color-base-oklch: oklch(46.8% 0.186 312.9);
--color-50: #F9F3FC;
--color-100: #EFDEF7;
--color-200: #DFBFED;
--color-300: #C593DC;
--color-400: #AA6AC8;
--color-500: #8D48AD;
--color-600: #6E3D84;
--color-700: #50305E;
--color-800: #35233E;
--color-900: #211726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F3FC',
100: '#EFDEF7',
200: '#DFBFED',
300: '#C593DC',
400: '#AA6AC8',
500: '#8D48AD',
600: '#6E3D84',
700: '#50305E',
800: '#35233E',
900: '#211726',
},
}
$base: #7D2CA2; $base-ink: #FFFFFF; $base-50: #F9F3FC; $base-100: #EFDEF7; $base-200: #DFBFED; $base-300: #C593DC; $base-400: #AA6AC8; $base-500: #8D48AD; $base-600: #6E3D84; $base-700: #50305E; $base-800: #35233E; $base-900: #211726; $base-hover: #632380; $base-subtle: #D8BDE5;
{
"color": {
"base": {
"value": "#7D2CA2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FC",
"type": "color"
},
"100": {
"value": "#EFDEF7",
"type": "color"
},
"200": {
"value": "#DFBFED",
"type": "color"
},
"300": {
"value": "#C593DC",
"type": "color"
},
"400": {
"value": "#AA6AC8",
"type": "color"
},
"500": {
"value": "#8D48AD",
"type": "color"
},
"600": {
"value": "#6E3D84",
"type": "color"
},
"700": {
"value": "#50305E",
"type": "color"
},
"800": {
"value": "#35233E",
"type": "color"
},
"900": {
"value": "#211726",
"type": "color"
}
}
}
}